Most Recent Articles by Matthew Arnold
This "strong, steady and stable" agency has designs on innovation
Relying on a collaborative culture to push a new surge in business
Ahead of the pack in digital, and doubling down on patient marketing
Havas shop grows a diversifying business from its digital roots
An "all-in-one" agency succeeds by having an all-for-one corporate spirit
More Articles by Matthew Arnold
What does going "beyond the pill" actually mean? At MM&M's recent inaugural spring conference, audience members heard from real-world companies that are managing the organizational, technological, and promotional challenges inherent in this transition, such as partnering with health neophytes, harnessing technologies that allow deeper engagement with patients, and adopting a new commercial mindset to serve, not sell. Download here.
A wave of more effective anti-cancer drugs has set the oncology world on fire with enthusiasm. While many hail this as a new era, an equally vocal faction questions the money spent for the value gained. This medical and commercial trend report for marketers of anti-cancer modalities touches on many of the latest shifts that have expedited product launches and otherwise impacted promotion and reimbursement of these drugs. Click here.