Matthew Arnold

 
 

Recent Articles

Pfizer promotes Canada chief to lead US primary care marketing

February 08, 2012

Pfizer named Paul Levesque chief marketing officer for its US primary care business.
 

Industry group releases digital best practices

February 06, 2012

Weary of FDA foot-dragging on digital and social media guidance for pharmas, a group of 60-some industry digerati have put together guidelines of their own.
 

Overview: A Movable Feast

February 03, 2012

Marketing now means digital, digital means mobile and search is no longer the starting point for online promotion. Matthew Arnold charts the trends
 

Komen, caught up in the culture wars, nurses damaged brand

February 03, 2012

Cowed by a fierce and lighting-quick backlash fueled by angry Tweets and Facebook posts, The Susan G. Komen for the Cure Foundation is backpedaling, but is it too late to reverse the reputation damage?
 

Ernst & Young's Buck Luce named HBA Woman of the Year

February 01, 2012

The Healthcare Businesswomen's Association named Ernst & Young global pharma lead Carolyn Buck Luce, calling her "a dedicated leader promoting women's advancement in healthcare."
 

P&G signals plans to cut ad costs by shifting to digital media

February 01, 2012

Procter & Gamble is looking to lower its promotion costs by leaning more on digital media, Chairman and CEO Bob McDonald told analysts in an earnings call.
 

J&J says no shakeup at McNeil Consumer Healthcare unit

February 01, 2012

J&J is pushing back hard against a Wall Street Journal article suggesting that a pair of retirements and a promotion are part of a corporate shakeup of its recall-plagued McNeil Consumer Healthcare division.
 

Bon Jovi speaks up for Advil

February 01, 2012

Jon Bon Jovi is the latest celebrity pitchman for Pfizer Consumer Healthcare's Advil.
 

Genentech offers online lessons in flu etiquette

February 01, 2012

Genentech is sponsoring a flu education campaign the features hereditary etiquette expert Anna Post offering advice to the flu-stricken on keeping the bug to themselves.
 

FDA speaks on electronic media... sort of

February 01, 2012

With hours to go in 2011, the FDA issued a sneaky draft guidance that many view as the first installment on its long-promised and oft-delayed advice on the use of Internet communications and social media for prescription drug promotion.
 

MM&M Awards 2011 HIghlights

The Best MM&M Awards Ever!