Matthew Arnold

 
 

Recent Articles

Indian conglomerate buys Manhattan Research parent for $635m

May 16, 2012

A Mumbai-based pharma custom manufacturing firm is buying the parent company of Manhattan Research.
 

Sales forces shrank in 2011, but not everywhere

May 16, 2012

Pharmas shrank their US sales forces by 7% between 2010 and 2011, but the pain wasn't shared evenly between the biggest of pharmas, as a number of players scaled up.
 

Coach vs. cancer in BMS-backed awareness effort

May 15, 2012

Former Steelers coach Bill Cowher is fronting a Bristol-Myers Squibb-backed Melanoma Exposed awareness campaign.
 

Saatchi shop rebrands to sharpen specialty focus

May 08, 2012

Saatchi & Saatchi Innovations, Publicis' Pennsylvania-based outpost servicing specialty pharma, is rebranding as Saatchi Science.
 

Docs trust ED drugs above all, go with their emotions when prescribing

May 08, 2012

Viagra and Cialis took top honors for most trusted pharmaceutical brands in a poll of physicians.
 

Pfizer, Crestor tops for global promotional spend in 2011

May 01, 2012

Total global pharma promotional spending fell 3.4% to $92.2 billion in 2011, according to Cegedim Strategic Data, led by a 4.7% decline in detailing spend.
 

Online doc quiz mixes CME, gaming

May 01, 2012

Could an online quiz be the future of continuing medical education?
 

Davenport is named new Sermo CEO

May 01, 2012

Sermo has named former Revolution Health president Tim Davenport CEO.
 

Digital Media briefs: May 2012

May 01, 2012

News on HealthiNation, thebump.com, Medscape Mobile, Ignite Health
 

LLNS appoints Hamburg as CCO

May 01, 2012

LLNS named Steve Hamburg chief creative officer.
 
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Video Exclusive

Web Exclusives

Five industry experts advise specialty pharma company on digital strategy

April 20, 2012

Specialty pharma company POZEN assembled a crack team of experts to help shape its digital strategy. Not only did POZEN share with us the text from their contributions, but you can watch exclusive video clips of their valuable perspectives right here.
 

MM&M Awards 2011 HIghlights

The Best MM&M Awards Ever!

MAHF Ceremony 2012

Photos from the Medical Advertising Hall of Fame Awards ceremony
 
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