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Matthew Arnold

 
 

Recent Articles

Runs and ribbons don't do much for advanced breast cancer sufferers, survey finds

May 21, 2013

A Novartis survey finds many women with advanced breast cancer feel left out by an awareness movement focused on prevention, early detection and pink merchandise.
 

Pharmas dial back reprints spend, floor it on digital to reach HCPs

May 20, 2013

Pharmas are spending far less on reprints and far more on digital promotion to physicians and other healthcare professionals, according to a healthcare media buying specialist.
 

Pharmas are cool with YouTube but fear Twitter

May 15, 2013

Among social media channels, healthcare execs are most comfortable with YouTube and least comfortable with Twitter, a survey suggests.
 

J&J consolidates, rebrands Ethicon units

May 08, 2013

Driven by consolidation in the healthcare industry, J&J is reuniting Ethicon, Inc. and Ethicon Endo-Surgery to present surgeons and health systems with a single face.
 

Docs haven't mellowed on DTC, snap poll suggests

May 01, 2013

The FDA wants to know how physician attitudes towards direct-to-consumer advertising have evolved since the agency last asked them, in 2002. If a snap poll by CMI/Compas is any indication, drug companies probably won't like the answers.
 

YouTube updates spur pharma fears

May 01, 2013

Google's latest YouTube update aims to make its Channels more social, and even as the company has given its pharma clients an extra month to keep their old page designs, the new format is inspiring anxiety.
 

Pfizer, YMCA target boomers

May 01, 2013

Pfizer is partnering with YMCA of the USA for a wellness campaign targeting boomers
 

M3 lands ex-Epocrates research head, others

May 01, 2013

Athenahealth has wasted little time in putting its mark on Epocrates
 

Weber Shandwick goes high science with specialty shop

May 01, 2013

Weber Shandwick is launching a high-science shop, dubbed Element Scientific Communications
 

Agency Business briefs: May 2013

May 01, 2013

News on Saatchi & Saatchi Wellness, Omincom, Ogilvy CommonHealth, WholeView and ApotheCom Group
 
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Web Exclusive

Angelina Jolie's fearless but flawed message

Paul Oestreicher, Ph.D. May 17, 2013

Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful
 

Podcasts

How to engage even the busiest physicians

March 04, 2013

Sponsored by TRUE Health + Wellness. The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.
 

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma. 

Slideshows

MAHF 2013: Honors Class

A gallery of images from the 2013 Medical Advertising Hall of Fame induction dinner
 
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