ghg | greyhealth group and Pfizer
Birthday Party
Judges appreciated this spot’s terrifying opening — a scene of a parent unsure if her child will live — and its use of reverse chronological order to reveal just how easy it is to contract meningitis B through normal teenage sharing behaviors. Exceptional results included nearly 2 million Facebook impressions in just one month and a 256% increase in related online posts.
From the October 19, 2017 Issue of MM+M - Medical Marketing and Media
