Referred to by colleagues as a “master marketer,” Amanda Scott started out at Alcon on the customer service team and has risen steadily to become associate director. 

Last year, Scott pulled off the Herculean task of leading the introduction of a new IOL BioMaterial in Q1 amid an environment rife with unique challenges. With ophthalmologists facing compounding challenges given the surgery backlogs from the pandemic, staffing shortages and baby boomers reaching “cataract” age, practices have little time for training on new technologies. 

In 2019, she won top awards for the development and deployment of Alcon’s first branded direct-to-patient campaign, which launched the PanOptix trifocal intraocular lens, the first and only trifocal IOL for cataract patients in the U.S.