6 takeaways from HLTH 2019
A half-dozen takeaways from MM&M executive editor Marc Iskowitz’s two days in Las Vegas — which felt more like five.
Event
Vivian Pinn reflects on a career researching women in healthcare
Pinn delivered the keynote at MM&M’s Hall of Femme in New York on Thursday.
Meet the 2019 Cannes Lions Health juries
The Cannes Lions International Festival of Creativity is set for June 17-21 in the South of France.
ePharma: Advances in tools like machine learning will change healthcare marketing
Experts discussed artificial intelligence and machine learning at the ePharma Impact conference in New York on Wednesday.
ePharma: Think outside the box as regulations change, but keep legal in the loop
Marketing and regulatory experts talked about how pharma can keep up with other industries and stay within the lines of the federal regulations.
Industry leaders call for increasing diversity at Plus One
Healthcare marketers opened up about the subject at MM&M’s PlusOne event in Philadelphia on Thursday.
MAHF inducts Prounis, DiSanto
Roughly 300 attendees packed the Pierre Hotel in New York for the annual Medical Advertising Hall of Fame ceremony.
MM&M starts 2019 search for Healthcare Transformers, Innovation Catalysts
Honorees will be profiled in the May issue and honored at an event that month in New York.
Day one at JP Morgan ‘19: Mega-deals, accessibility, and price gouging (by hotels)
Deals, access and pricing, and the cost of attending one of healthcare’s biggest events ruled day one buzz at the conference.
6 questions for Cannes Pharma Lions jury president Robin Shapiro
The global president of TBWA\WorldHealth talks the challenges of pharma marketing, the Grand Prix, and what makes a great Pharma Lions entry.
