ePharma: Advances in tools like machine learning will change healthcare marketing
Experts discussed artificial intelligence and machine learning at the ePharma Impact conference in New York on Wednesday.
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ePharma: Think outside the box as regulations change, but keep legal in the loop
Marketing and regulatory experts talked about how pharma can keep up with other industries and stay within the lines of the federal regulations.
Industry leaders call for increasing diversity at PlusOne
Healthcare marketers opened up about the subject at MM&M’s PlusOne event in Philadelphia on Thursday.
MAHF inducts Prounis, DiSanto
Roughly 300 attendees packed the Pierre Hotel in New York for the annual Medical Advertising Hall of Fame ceremony.
MM&M starts 2019 search for Healthcare Transformers, Innovation Catalysts
Honorees will be profiled in the May issue and honored at an event that month in New York.
Day one at JP Morgan ‘19: Mega-deals, accessibility, and price gouging (by hotels)
Deals, access and pricing, and the cost of attending one of healthcare’s biggest events ruled day one buzz at the conference.
6 questions for Cannes Pharma Lions jury president Robin Shapiro
The global president of TBWA\WorldHealth talks the challenges of pharma marketing, the Grand Prix, and what makes a great Pharma Lions entry.
Healthcare is better prepared for chatbots than you think
Novartis’ Shwen Gwee explained how healthcare could integrate chatbots using frameworks common throughout the industry.
4As O’Brien: How healthcare marketing has changed under Trump
Speakers at the Coalition for Healthcare Communication conference discussed how regulations from the White House and FDA have affected healthcare comms.
Fidelino, Levy named Cannes Lions Health jury presidents
Fidelino served on the Health & Wellness jury in 2015 and the Pharma jury last year. Levy has been a member of both Health category juries and was a speaker at the first Health Lions in 2014.
