MM&M starts 2019 search for Healthcare Transformers, Innovation Catalysts
Honorees will be profiled in the May issue and honored at an event that month in New York.
Event
Day one at JP Morgan ‘19: Mega-deals, accessibility, and price gouging (by hotels)
Deals, access and pricing, and the cost of attending one of healthcare’s biggest events ruled day one buzz at the conference.
6 questions for Cannes Pharma Lions jury president Robin Shapiro
The global president of TBWA\WorldHealth talks the challenges of pharma marketing, the Grand Prix, and what makes a great Pharma Lions entry.
Healthcare is better prepared for chatbots than you think
Novartis’ Shwen Gwee explained how healthcare could integrate chatbots using frameworks common throughout the industry.
4As O’Brien: How healthcare marketing has changed under Trump
Speakers at the Coalition for Healthcare Communication conference discussed how regulations from the White House and FDA have affected healthcare comms.
Fidelino, Levy named Cannes Lions Health jury presidents
Fidelino served on the Health & Wellness jury in 2015 and the Pharma jury last year. Levy has been a member of both Health category juries and was a speaker at the first Health Lions in 2014.
Day 2 at JP Morgan ’18: Pharma’s need for more diversity and data sharing grab the spotlight
A plea for IT interoperability and a stinging criticism of the pharma industry over its lack of diversity were two highlights of yesterday’s events.
Day 1 at JP Morgan ’18: Easier access to cash spells more M&A, say pharma CEOs
How drugmakers should prepare for and respond to the forces poised to reshape the industry was a popular topic on day one of the 36th annual JP Morgan Healthcare Conference.
How a cancer nonprofit is using Comic Con in bid for new donors
DKMS worked with Marino on PR for the campaign and with Area 23 on its Comic Con booth.
Live @ the MM&M Hall of Femme: Women talk about taking action to bridge the gender gap
Executives discussed the challenges and opportunities they have faced as women.
