Ken Begasse’s career in healthcare marketing began with an art department internship at age 19 and took off quickly. Just over a decade later, he cofounded Concentric Healthcare Advertising with a bet that clients wanted better access to senior-level staff.
Since then, the company has only continued to expand. In 2023, Concentric Health Experience merged with Stagwell sibling Scout Health to form ConcentricLife, comprised of more than 275 employees across three specialty practices.
Later in the year, ConcentricLife was acquired by Accenture and spun into the consultancy’s Accenture Song creative arm.
Deeply committed to health outcomes, Begasse oversaw the creation of the Health Fix initiative, a commitment to improving the health experiences of those who aren’t getting the support they need and deserve. Past projects have included fundraising for developing an effective screening tool for ovarian cancer, enabling young children to afford the prosthetics they desperately need and bringing urgent ambulance care to rural communities in Zimbabwe.
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From the May 01, 2024 Issue of MM+M - Medical Marketing and Media
