An industry veteran with more than a decade of experience working in pharma marketing, Chris Schneider joined Roku as the health-and-wellness vertical marketing lead in early 2022. 

In a short but impactful span at Roku, Schneider has provided strategic guidance for how pharma brands can leverage the power of TV streaming. His understanding of the industry trends and guardrails, coupled with knowledge of the TV streaming ecosystem, have made him an asset to brands looking to build experiences that go beyond the traditional ad spot, developing connections that bring streamers and pharmaceutical and wellness brands closer together. Schneider’s efforts have helped the health-and-wellness vertical team at Roku generate double-digit growth quarter-over-quarter.