A career path in visual arts fueled by a passion for improving the lives of others led Christen Jones into pharma marketing. From coming in as the first creative hire at Evoke Create to serving on the agency’s leadership team, Jones’ creative leadership supports a growing $30 million agency serving 100-plus brands.
As the architect of Creator Hub, a first-of-its-kind creative crowdsourcing model, Jones continues to disrupt industry norms by finding innovative ways to drive efficiency for clients. She accelerated the model from its origination to its expansive network of more than 250 global creative talents in art, copy, editorial, programming and strategy, resulting in 2,900% growth in just eight years. Jones pioneered Evoke Create’s unique workflow, allowing the agency to flex to client and business needs without staff-ups or layoffs, while sustaining a 24/7 workflow.