As cofounder of the world’s first and only end-to-end omnichannel platform for healthcare marketing and analytics, Greg Field is a true innovator. He started working on the technology that powers the Lasso platform in 2019 and led the company to their strategic partnership with IQVIA in the latter half of 2022. 

Since its founding, Field has grown the company by 860% while prioritizing employee well-being even during the most difficult times. In 2022, he made arrangements for Lasso’s Eastern European team during the Ukraine invasion and moved European headquarters to Turkey. 

Field is a champion for user privacy and consent, with no compromise in accuracy. He led Lasso’s partnership with Xandr’s Publisher Provided ID capabilities, enabling a first-party identity framework for their Endemic Marketplace that is 100% agnostic of third-party cookies.