Jamie Bull’s career shows how innovative marketing strategies and cutting-edge technologies can make a world of difference in patients’ lives. By applying his growth mindset to a highly regulated industry, he has worked to improve the patient experience while providing clear and direct business value.
Having built a reputation for spearheading innovative strategies based in new digital marketing technologies, Bull’s latest accomplishments in his role at Takeda include launching new marketing automation and modular content capabilities. Fostering cross-functional collaboration with IT, medical, legal, regulatory and external agencies, he has piloted agile ways of working to improve the customer digital experience that can be leveraged across multiple brands across the portfolio. Today, Bull is leading a transformational cross-functional workstream to enable modular content and dynamic personalization.
