Lindsay Merkle brings a two-decade study of the science of growing world-class brands to her role at GoodRx. She started out in the agency world at J. Walter Thompson, Grey and KBSP as a group client services director for top companies such as Adobe, HSBC and Vanguard. As a founding member of the Beats by Dr. Dre team, Bang & Olufsen’s first North America sales leader, Merkle built and grew the company’s specialty sales channel from $0 to $10 million in two years.
At her new company, she spearheaded the creation and launched Year 1 of GoodRx B2B live events, successfully building the company’s first event platform, complete with 25 live events. This initiative grew GoodRx’s lead-generation campaign in B2B from 100 to 3,500 leads per year in the first year of marketing activation.
