Margaret Barreca brings the bright lights of show biz to healthcare marketing, having managed social media for hit TV shows such as The Big Bang Theory, Chicago PD, Chicago Fire, Big Brother, FBI and many more.
Barreca has grown the MyHealthTeam social media team from a single full-time employee to three full-time employees and two interns, and has helped increase followers as well as organic visitors and membership sign ups for MyHealthTeam’s 44 condition-specific social networks. With her leadership, MyHealthTeam is now the first in the industry to utilize TikTok in a way that mirrors TikTok users’ authentic approach to the platform.
Barreca has also led the company in successfully unlocking the potential of patient feedback, creating thriving Facebook discussions about the day-to-day challenges of living with the specified chronic condition.
