40 Under 40: Maria Simeone, PulsePoint

After three years as a senior director, Maria Simeone was appointed VP, marketing at PulsePoint in 2017. Since then she has led the company’s repositioning and transition into a market-leading end-to-end health platform. Her growth strategies helped result in PulsePoint more than doubling its health revenue, expanding its client base by 65% and becoming the largest programmatic health exchange in the U.S. from 2020 to 2021. In April 2021, Simeone was instrumental in packaging PulsePoint for its acquisition by IB’s WebMD. Outside of work, Simeone does pro bono marketing work for small New York art galleries and is working on a children’s book.