Mike Rousselle brought his AI expertise in healthcare and marketing to OptimizeRx in 2021; he is now VP of data product and leads the delivery of new evidence-based physician engagement applications using OptimizeRx’s AI-Driven Therapy Initiation and Persistence Platform. The advances that Rousselle is working on in point-of-care communication are key to applying insights from real-world data, to optimize the feedback loop between life sciences and providers and to support better patient outcomes. Rouselle is also a busy volunteer with the Jewish Vocational Service, the Local26 Hospitality Union, the Greater Boston Food Bank and the Brigham & Women’s Hospital Living Donor Program.

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