Nick Lucente has come a long way from his first job out of college selling copy machines in a tough job market. He made a quick pivot to a job in an advertising agency where he picked up digital marketing and analytics, racking up certifications from Google, Microsoft, HubSpot and others along the way.
Craving a deeper challenge and looking to put his passion for healthcare and patient outcomes to work, Lucente landed a role as marketing science manager at AstraZeneca in 2016. He employed celebrity spokespersons in both branded and unbranded campaigns through the Survivors Have Heart campaign, leading to all-time highs in brand awareness, recall and doctor requests for Brilinta.
After accelerating growth and innovation on Brilinta, Lucente took on his role at Bayer, leading the digital transformation of four oncology brands spanning prostate cancer and precision medicine.
