Novartis awarded professional advertising accounts for Gleevec and Tasigna to Harrison & Star following a five-way pitch, pitting it against Saatchi & Saatchi Healthcare, Euro RSCG Life, Torre Lazur McCann and incumbent AgencyRx.
Partners + simons relaunched its website, partnersandsimons.com, with a more user-friendly feel aimed at showcasing the company’s online capabilities and includes a “long scroll” approach so users don’t have to click around.
LehmanMillet won accounts with Myriad Genetics, which retained the shop for its BRACAnalysis breast and ovarian cancer diagnostic, and Breathe Technologies, which is developing a franchise of compact, ultra-lightweight ambulatory respirator systems. The shop is part of the HealthSTAR Communications network.
Cadient Interactive launched Hatch Consulting, an interactive marketing consultancy. The unit will offer clients expertise in market development, mobile marketing, consumer relationship marketing, social and emerging media, program optimization and analysis, customer acquisition, user experience, creative execution and research insights.
From the January 04, 2010 Issue of MM+M - Medical Marketing and Media
