Congratulations to all the finalists of the MM&M Awards 2011, the winners of which will be named at our gala awards dinner in New York on the evening of October 11.
MM&M Awards 2011 Finalists
Best Healthcare Consumer Media Brand
- Cornerstones4Care
- dLife
- HealthiNation
- Migraine.com
- myRegence.com
Best Healthcare Professional Media Brand
- American Heart Association Scientific Sessions
- The ASCO Post
- Dental Product Shopper
- Daisy
- NYU Physician
Best Use of Direct Marketing to Consumers
- Everyday Health and Abbott Laboratories for Humira — Crohn’s Diet and Lifestyle Guide
- Proximo Gen, BMStudio and Bristol-Myers Squibb for Orencia — One Patient at a Time
- RCW Group and Novartis Oncology for Afinitor — Your Treatment Journey
- Saatchi & Saatchi Wellness and Amylin/Lilly for Byetta — Byetta By Your Side CRM Campaign
- Targetbase and UCB for Cimzia — Get A Better Grip
Best Use of Direct Marketing to Healthcare Professionals
- Chandler Chicco Agency and Amylin Pharmaceuticals — Market Development, Diabetes Close to the Heart
- Everyday Health and Sanofi Pasteur for Adacel — Adacel G.I.F.T Program
- Sentrix Health Communications and Wellspring Pharmaceutical for Dyrenium — 3-Wave Mailer
- Siemens Healthcare Diagnostics — Siemens Disney Allergy Education Program
- Triax Pharmaceuticals for Locoid Lipocream and Tretin-X — Sample Coupon Convenience Kits
Best Use of Public Relations
- Biosector 2 and Boehringer Ingelheim Pharmaceuticals — Drive4COPD
- Burson-Marsteller and Sanofi Pasteur/March of Dimes — Sounds of Pertussis
- Chandler Chicco Agency and Sanofi — AF Stat: A Call to Action for Atrial Fibrillation, AFib Consumer Awareness Day
- Cohn & Wolfe New York and Walmart, —Humana Walmart-Preferred Rx Plan (PDP)
- Weber Shandwick Minneapolis and American College of Surgeons and Florida Hospital Association for Florida Surgical Care Initiative — Setting a National Example for Quality Healthcare: The Florida Surgical Care Initiative
Best Branded Website
- Blue Diesel and Merck for Merck Vaccines — MerckVaccines.com
- Digitas Health and Novo Nordisk for Victoza — VictozaPro.com Healthcare Professional Website
- RevHealth and Watson for Generess — Generess Consumer Website
- RevHealth and Watson for Ella — Ella Consumer Website
- Saatchi & Saatchi Wellness and Merial Limited for Frontline Plus — Completekiller.com
Best Disease/Education Website
- 2e Creative and Eye Surgery Education Council— EyeSurgeryEducation
- Giant Creative/Strategy and Gilead Sciences — SpeakFromTheHeart.com
- Ignite Health and Vertex Pharmaceuticals — BetterToKnowC
- Jobson Healthcare Information HopefulCircle — www.HopefulCircle.org
- Saatchi & Saatchi Wellness and Abbott Laboratories for Humira — PsoriasisSpeaks
Best Online Patient Relationship/Support Program
- Daniella Koren and Takeda Pharmaceuticals North America for Uloric — GoutSmart
- Euro RSCG Worldwide and Genentech for Pulmozyme — CF Living ePRM Program
- Patient Marketing Group and Merck for MerckEngage — MerckEngage Health Partnership Program
- RevHealth and Watson for Generess — I am Generess Program Website
- Siren Interactive and Baxter for Hemophilia — ThereForYou.com
Best Use of Social Media
- Biosector 2 and Boehringer Ingelheim Pharmaceuticals — Drive4COPD
- Chamberlain Healthcare Public Relations and Boehringer Ingelheim — HealthSeeker: Simple Steps, Healthier Together
- imc2 health & wellness and Bayer HealthCare Pharmaceuticals — 50th Anniversary of the Pill Celebration
- Waggener Edstrom Worldwide Cambridge and Shire HGT for VPRIV — Shire’s Gaucher Awareness Month: Rejuvenating a Forgotten Rare Disease
- WCG and Genomic Health for Oncotype DX Breast Cancer Test — Pass It On…Until Every Woman Knows
Best Interactive Initiative for Consumers
- The CementBloc and Celgene for Abraxane — Share The Little Things
- Heartbeat Ideas and Auxilium Pharmaceuticals for Auxilium Pharmaceuticals’ Low Testosterone Therapy — Low T Facts
- Intouch Solutions and Sanofi for Lantus — The GoMeals Suite of Mobile Apps: Bringing Valuable Lifestyle Tools to People Living with Diabetes
- LBi and Bristol-Myers Squibb for Reyataz — 2011 Reyataz “Fight HIV Your Way” Photo Contest
- Patient Marketing Group and Merck for MerckEngage — MerckEngage Health Partnership Program
Best Interactive Initiative for Healthcare Professionals
- AbelsonTaylor and Allergan for Restasis — Restasis Interactive Learning Program
- Eveo, Inc. and Genentech for Lucentis — Lucentis iPad Pilot & Case Studies Program
- Ignite Health and Eli Lilly — Virtual Lung Cancer Staging Gallery
- RosettaWishbone and Otsuka America Pharmaceutical Samsca — Samsca 2011 iPad App Sales Aid
- Saatchi & Saatchi Health Communications and AstraZeneca for Seroquel XR — Seroquel XR 2010 APA Convention
Best Individual Consumer Print Advertisement
- Advance MarketWoRx and UCB for Cimzia — Better Grip on Life
- CJ&P Advertising and MCGHealth for Primary Stroke Center — Stroke Seconds Count-Newspaper
- CJ&P Advertising and MCGHealth for Primary Stroke Center — Stroke Seconds Count-Magazine
- Digitas Health and MedImmune for FluMist — I Pick My Nose
- RevHealth and Watson for Generess — Generess Consumer Ad
Best Overall Consumer Print Campaign
- Advance MarketWoRx and UCB for Cimzia — I Trust My Gut
- CDM New York and Musicians On Call for MusiciansOnCall.Org — The Healing Power of Musi
- The CementBloc and Novartis Vaccines for Menveo — Fresh Rhymes
- Draftfcb Healthcare and Cephalon for Nuvigil — Nuvigil Proud Sponsor Consumer Campaign
- HCB Health and Sound Surgical Technologies for Vaser Lipo and Vaser Shape — Vaser It Campaign
Best Individual Professional Print Advertisement
- AbelsonTaylor and Takeda Canada for Dexilant — Stomach Switches Spread
- AbelsonTaylor and Takeda Canada for Dexilant — Tortoise and Hare
- Draftfcb Healthcare and Centocor Ortho Biotech for Remicade — 2nd Thoughts
- Draftfcb Healthcare and Cephalon for Nuvigil — Proud Sponsor
- LehmanMillet and Dune Medical Devices for MarginProbe — Simplify the Story
Best Overall Professional Print Campaign
- Draftfcb Healthcare and Centocor Ortho Biotech for Remicade — 2nd Thoughts
- Draftfcb Healthcare and Cephalon for Nuvigil — Proud Sponsor
- Dudnyk and Dentsply Professional for Cavitron — Scaling New Heights
- GSW Worldwide and Dyax for Kalbitor — Kalbitor Print Campaign
- RosettaWishbone and Otsuka America Pharmaceutical for Hyponatremia Disease State — Hyponatremia Disruption Advertorial Series
Best Professional Print Campaign for Product Launches
- AbelsonTaylor and Takeda Cananda for Dexilant — Tortoise and Hare
- Flashpoint Medica and Angiotech for Quill — Transforming the Nature of Tissue Closure
- Pacific Communications and Allergan for Botox — Botox Chronic Migraine: It’s Here
- Reality Rx Communication and Cangene for WinRho — WinRho Re-Launch
- Sudler & Hennessey and Alexion Pharmaceuticals — Disease Education Campaign: aHUS
Best Professional Sales Aid
- Draftfcb Healthcare and Cephalon for Nuvigil — Nuvigil Proud Sponsor Sales Aid
- Giant Creative/Strategy and Neutrogena — Sun Portfolio Detail Aid
- Health 4 Brands and Savient Pharmaceuticals for Krystexxa — Krystexxa Sales Aid
- ICC and Sunovion for Brovana — The Right Fit
- ICC and Sunovion for Xopenex — Critical Moment
Best Corporate Marketing Campaign
- Cramer and Siemens for Siemens Mammomat Inspiration — Who Inspires You?
- FingerPaint Marketing and Alimera Sciences — Alimera Corporate Campaign
- ICC and Johnson’s Baby Brands— Johnson’s Equity Campaign
- LehmanMillet and Abbott Medical Optics — Global Surgical Sales Force Video
- LehmanMillet and Zimmer Dental — IM Zimmer Global Integrated Marketing Campaign
Best Agency Self-Promotion
- Blue Diesel — Douglas Fur
- CDM Princeton — 2010 Manny Award Videos
- The CementBloc — The CementBloc Website
- Concentric Pharma Advertising — Concentric Safari and Specialist Campaign
- FingerPaint Marketing — FingerPaint Marketing Self Promotion
Best TV Advertisement/Campaign
- Advance MarketWoRx and UCB — Unbranded Direct Response TV Advertisement: I’m Different
- RAPP and Humana Medicare — Relationships
- Saatchi & Saatchi Wellness and Abbott Laboratories for Humira — Things That You Love:Bicycle and Piano
- Saatchi & Saatchi Wellness and AstraZeneca for Nexium — Extreme Measures
- Saatchi & Saatchi Wellness and Merial Limited for Frontline Plus — Little Green Men
Best Over-The-Counter Product Advertisement/Campaign
- AbelsonTaylor and Abbott Nutrition for Ensure — Use it or Lose It
- AbelsonTaylor and Abbott Nutrition for Glucerna — Balance
- AbelsonTaylor and Abbott Nutrition for PediaSure Sidekicks — You Are What You Eat
- Anderson DDB Health & Lifestyle and Schering-Plough Canada for RestoraLAX
- ICC and GlaxoSmithKline for Breathe Right Advanced Nasal Strips — Open All Night
Best Total Integration Program for Small Companies
- Advance MarketWoRx and UCB — Unbranded Direct Response TV Advertisement: I’m Different
- CDM Princeton and Hologic for NovaSure — Welcome Back
- Digitas Health and MedImmune for FluMist — I Pick My Nose
- LEVEL Brand and Medica for Medica Individual Business Unit — Plans That Fit Your Life
- Medthink Communications and Salix Pharmaceuticals for MoviPrep and OsmoPrep — Colonoscopy For Dummies
Best Total Integration Program for Large Companies
- CDMiConnect and Eisai/PriCara for AcipHex
- Cell Division and Amgen for Nplate
- Draftfcb and Teva Women’s Health for Plan B One-Step — Before the Clock Strikes
- Saatchi & Saatchi Wellness and Abbott Laboratories for Humira — In My Skin
- Saatchi & Saatchi Wellness and Abbott Laboratories for Humira — Things That You Love