Congratulations to all the finalists of the MM&M Awards 2011, the winners of which will be named at our gala awards dinner in New York on the evening of October 11.

MM&M Awards 2011 Finalists

Best Healthcare Consumer Media Brand

  • Cornerstones4Care
  • dLife
  • HealthiNation
  • Migraine.com
  • myRegence.com

    Best Healthcare Professional Media Brand

    • American Heart Association Scientific Sessions
    • The ASCO Post
    • Dental Product Shopper
    • Daisy
    • NYU Physician

    Best Use of Direct Marketing to Consumers

    • Everyday Health and Abbott Laboratories for Humira — Crohn’s Diet and Lifestyle Guide
    • Proximo Gen, BMStudio and Bristol-Myers Squibb for Orencia — One Patient at a Time
    • RCW Group and Novartis Oncology for Afinitor — Your Treatment Journey
    • Saatchi & Saatchi Wellness and Amylin/Lilly for Byetta — Byetta By Your Side CRM Campaign
    • Targetbase and UCB for Cimzia — Get A Better Grip

    Best Use of Direct Marketing to Healthcare Professionals

    • Chandler Chicco Agency and Amylin Pharmaceuticals — Market Development, Diabetes Close to the Heart
    • Everyday Health and Sanofi Pasteur for Adacel — Adacel G.I.F.T Program
    • Sentrix Health Communications and Wellspring Pharmaceutical for Dyrenium — 3-Wave Mailer
    • Siemens Healthcare Diagnostics — Siemens Disney Allergy Education Program
    • Triax Pharmaceuticals for Locoid Lipocream and Tretin-X — Sample Coupon Convenience Kits

     

    Best Use of Public Relations

    • Biosector 2 and Boehringer Ingelheim Pharmaceuticals — Drive4COPD
    • Burson-Marsteller and Sanofi Pasteur/March of Dimes — Sounds of Pertussis
    • Chandler Chicco Agency and Sanofi — AF Stat: A Call to Action for Atrial Fibrillation, AFib Consumer        Awareness Day
    • Cohn & Wolfe New York and Walmart, —Humana Walmart-Preferred Rx Plan (PDP)
    • Weber Shandwick Minneapolis and American College of Surgeons and Florida Hospital Association for Florida     Surgical Care Initiative — Setting a National Example for Quality Healthcare: The Florida Surgical Care Initiative

    Best Branded Website

    • Blue Diesel and Merck for Merck Vaccines — MerckVaccines.com
    • Digitas Health and Novo Nordisk for Victoza — VictozaPro.com Healthcare Professional Website
    • RevHealth and Watson for Generess — Generess Consumer Website
    • RevHealth and Watson for Ella — Ella Consumer Website
    • Saatchi & Saatchi Wellness and Merial Limited for Frontline Plus — Completekiller.com

    Best Disease/Education Website

    • 2e Creative and Eye Surgery Education Council— EyeSurgeryEducation
    • Giant Creative/Strategy and Gilead Sciences — SpeakFromTheHeart.com
    • Ignite Health and Vertex Pharmaceuticals — BetterToKnowC
    • Jobson Healthcare Information HopefulCircle — www.HopefulCircle.org
    • Saatchi & Saatchi Wellness and Abbott Laboratories for Humira — PsoriasisSpeaks

    Best Online Patient Relationship/Support Program

    • Daniella Koren and Takeda Pharmaceuticals North America for Uloric — GoutSmart
    • Euro RSCG Worldwide and Genentech for Pulmozyme — CF Living ePRM Program
    • Patient Marketing Group and Merck for MerckEngage — MerckEngage Health Partnership Program
    • RevHealth and Watson for Generess — I am Generess Program Website
    • Siren Interactive and Baxter for Hemophilia — ThereForYou.com

    Best Use of Social Media

    • Biosector 2 and Boehringer Ingelheim Pharmaceuticals — Drive4COPD
    • Chamberlain Healthcare Public Relations and Boehringer Ingelheim — HealthSeeker: Simple Steps, Healthier Together
    • imc2 health & wellness and Bayer HealthCare Pharmaceuticals — 50th Anniversary of the Pill Celebration
    • Waggener Edstrom Worldwide Cambridge and Shire HGT for VPRIV — Shire’s Gaucher Awareness Month: Rejuvenating a Forgotten Rare Disease
    • WCG and Genomic Health for Oncotype DX Breast Cancer Test — Pass It On…Until Every Woman Knows

    Best Interactive Initiative for Consumers

    • The CementBloc and Celgene for Abraxane — Share The Little Things
    • Heartbeat Ideas and Auxilium Pharmaceuticals for Auxilium Pharmaceuticals’ Low Testosterone Therapy — Low T Facts
    • Intouch Solutions and Sanofi for Lantus — The GoMeals Suite of Mobile Apps: Bringing Valuable Lifestyle Tools to People Living with Diabetes
    • LBi and Bristol-Myers Squibb for Reyataz — 2011 Reyataz “Fight HIV Your Way” Photo Contest
    • Patient Marketing Group and Merck for MerckEngage — MerckEngage Health Partnership Program

    Best Interactive Initiative for Healthcare Professionals

    • AbelsonTaylor and Allergan for Restasis — Restasis Interactive Learning Program
    • Eveo, Inc. and Genentech for Lucentis — Lucentis iPad Pilot & Case Studies Program
    • Ignite Health and Eli Lilly — Virtual Lung Cancer Staging Gallery
    • RosettaWishbone and Otsuka America Pharmaceutical Samsca — Samsca 2011 iPad App Sales Aid
    • Saatchi & Saatchi Health Communications and AstraZeneca for Seroquel XR — Seroquel XR 2010 APA Convention

    Best Individual Consumer Print Advertisement

    • Advance MarketWoRx and UCB for Cimzia — Better Grip on Life
    • CJ&P Advertising and MCGHealth for Primary Stroke Center — Stroke Seconds Count-Newspaper
    • CJ&P Advertising and MCGHealth for Primary Stroke Center — Stroke Seconds Count-Magazine
    • Digitas Health and MedImmune for FluMist — I Pick My Nose
    • RevHealth and Watson for Generess — Generess Consumer Ad

    Best Overall Consumer Print Campaign

    • Advance MarketWoRx and UCB for Cimzia — I Trust My Gut
    • CDM New York and Musicians On Call for MusiciansOnCall.Org — The Healing Power of Musi
    • The CementBloc and Novartis Vaccines for Menveo — Fresh Rhymes
    • Draftfcb Healthcare and Cephalon for Nuvigil — Nuvigil Proud Sponsor Consumer Campaign
    • HCB Health and Sound Surgical Technologies for Vaser Lipo and Vaser Shape — Vaser It Campaign

    Best Individual Professional Print Advertisement

    • AbelsonTaylor and Takeda Canada for Dexilant — Stomach Switches Spread
    • AbelsonTaylor and Takeda Canada for Dexilant — Tortoise and Hare
    • Draftfcb Healthcare and Centocor Ortho Biotech for Remicade — 2nd Thoughts
    • Draftfcb Healthcare and Cephalon for Nuvigil — Proud Sponsor
    • LehmanMillet and Dune Medical Devices for MarginProbe — Simplify the Story

    Best Overall Professional Print Campaign

    • Draftfcb Healthcare and Centocor Ortho Biotech for Remicade — 2nd Thoughts
    • Draftfcb Healthcare and Cephalon for Nuvigil — Proud Sponsor
    • Dudnyk and Dentsply Professional for Cavitron — Scaling New Heights
    • GSW Worldwide and Dyax for Kalbitor — Kalbitor Print Campaign
    • RosettaWishbone and Otsuka America Pharmaceutical for Hyponatremia Disease State — Hyponatremia Disruption Advertorial Series

    Best Professional Print Campaign for Product Launches

    • AbelsonTaylor and Takeda Cananda for Dexilant — Tortoise and Hare
    • Flashpoint Medica and Angiotech for Quill — Transforming the Nature of Tissue Closure
    • Pacific Communications and Allergan for Botox — Botox Chronic Migraine: It’s Here
    • Reality Rx Communication and Cangene for WinRho — WinRho Re-Launch
    • Sudler & Hennessey and Alexion Pharmaceuticals — Disease Education Campaign: aHUS

    Best Professional Sales Aid

    • Draftfcb Healthcare and Cephalon for Nuvigil — Nuvigil Proud Sponsor Sales Aid
    • Giant Creative/Strategy and Neutrogena — Sun Portfolio Detail Aid
    • Health 4 Brands and Savient Pharmaceuticals for Krystexxa — Krystexxa Sales Aid
    • ICC and Sunovion for Brovana — The Right Fit
    • ICC and Sunovion for Xopenex — Critical Moment

    Best Corporate Marketing Campaign

    • Cramer and Siemens for Siemens Mammomat Inspiration — Who Inspires You?
    • FingerPaint Marketing and Alimera Sciences — Alimera Corporate Campaign
    • ICC and Johnson’s Baby Brands— Johnson’s Equity Campaign
    • LehmanMillet and Abbott Medical Optics — Global Surgical Sales Force Video
    • LehmanMillet and Zimmer Dental — IM Zimmer Global Integrated Marketing Campaign

    Best Agency Self-Promotion

    • Blue Diesel — Douglas Fur
    • CDM Princeton — 2010 Manny Award Videos
    • The CementBloc — The CementBloc Website
    • Concentric Pharma Advertising — Concentric Safari and Specialist Campaign
    • FingerPaint Marketing — FingerPaint Marketing Self Promotion

    Best TV Advertisement/Campaign

    • Advance MarketWoRx and UCB — Unbranded Direct Response TV Advertisement: I’m Different
    • RAPP and Humana Medicare — Relationships
    • Saatchi & Saatchi Wellness and Abbott Laboratories for Humira — Things That You Love:Bicycle and Piano
    • Saatchi & Saatchi Wellness and AstraZeneca for Nexium — Extreme Measures
    • Saatchi & Saatchi Wellness and Merial Limited for Frontline Plus — Little Green Men

    Best Over-The-Counter Product Advertisement/Campaign

    • AbelsonTaylor and Abbott Nutrition for Ensure — Use it or Lose It
    • AbelsonTaylor and Abbott Nutrition for Glucerna — Balance
    • AbelsonTaylor and Abbott Nutrition for PediaSure Sidekicks — You Are What You Eat
    • Anderson DDB Health & Lifestyle and Schering-Plough Canada for RestoraLAX
    • ICC and GlaxoSmithKline for Breathe Right Advanced Nasal Strips — Open All Night

    Best Total Integration Program for Small Companies

    • Advance MarketWoRx and UCB — Unbranded Direct Response TV Advertisement: I’m Different
    • CDM Princeton and Hologic for NovaSure — Welcome Back
    • Digitas Health and MedImmune for FluMist — I Pick My Nose
    • LEVEL Brand and Medica for Medica Individual Business Unit — Plans That Fit Your Life
    • Medthink Communications and Salix Pharmaceuticals for MoviPrep and OsmoPrep — Colonoscopy For Dummies

    Best Total Integration Program for Large Companies

    • CDMiConnect and Eisai/PriCara for AcipHex
    • Cell Division and Amgen for Nplate
    • Draftfcb and Teva Women’s Health for Plan B One-Step — Before the Clock Strikes
    • Saatchi & Saatchi Wellness and Abbott Laboratories for Humira — In My Skin
    • Saatchi & Saatchi Wellness and Abbott Laboratories for Humira — Things That You Love