GARY PATTISON
Group managing director, Ogilvy CommonHealth Australia
What was your biggest break?
I fell into healthcare communications in 1997 after a long year spent in FMCG advertising in the UK.
What’s the best and/or worst part of your job?
The best is playing our role in changing the future health outcomes for patients.
What’s the view like from your office/work area?
We are based in Sydney with no view of the Opera House or the Harbour Bridge… but we have a great Aussie pub just a stone’s throw from the office.
How long is a typical meeting with clients?
The best meetings are where we are thrown a challenge, find the killer insight or lever, then challenge and wrestle with the clients to get to a great place that leads to an amazing campaign or program. These last two or three hours… then we go to the pub.
What was your greatest professional challenge?
We brought a new model of medical communication to Australia in 2006.
Where will you be in five years?
Hopefully still involved with Ogilvy CommonHealth.
From the November 01, 2013 Issue of MM+M - Medical Marketing and Media
