An analysis of social media and influencer posts found evidence of tobacco companies using #StayAtHome hashtags, creative and giveaways – including branded masks – to market e-cigarettes, vapes and heated tobacco products.
Cannes slammed for placing Philip Morris on ‘Good Track’ while it runs cigarette campaigns in Indonesia
Philip Morris International’s involvement in Cannes Lions’ ‘Good Track’ has been criticised after it emerged the tobacco giant has launched new cigarette brands and run new ad campaigns in Indonesia and Israel.
Huntsworth Health’s London-based CCO takes on group strategy role
Huntsworth has promoted chief commercial officer Annabelle Sandeman to global head of commercial strategy, in a further sign the marcomms group is focusing heavily on its health business.
Philip Morris International suspends iQOS influencer campaigns
PMI has suspended the use of influencers to promote its iQOS heated tobacco products after it emerged that an ambassador was younger than 25, the minimum age its own policies prescribe for influencer campaigns.
Eugene the Egg revealed as ‘cracking campaign’ for mental health
The mystery behind one of the hottest Insta stars to emerge on the social media platform has finally been broken. PR pros wade in to Eugene’s eggcellent campaign.
Open Health and Peloton Advantage form trans-Atlantic healthcare comms giant
UK-based Open Health has merged with medical comms specialist Peloton Advantage to create a global healthcare communications giant that has 520 staff across seven locations.
UK health agency ramarketing expands in US on back of client wins
