The physician-level data hiding in your website gives your HCP digital marketing campaigns a significant edge. New technology that authenticates website traffic will increase the overall effectiveness of your marketing programs by applying targeted messaging to engage physicians, NPPAs, and nurses. Get results in weeks, not months.
Pharma marketers have long relied on cookies to understand their Web visitors. But cookies are becoming less and less useful in the mobile world. Here’s a new way for healthcare marketers to gather data that will be truly effective.
You wouldn’t talk dirty to an HCP. Why talk patent expiration to a porn star? When email lists aren’t authenticated, your message has the capacity to land in the wrong inbox. Make sure the audience you want to reach is getting your marketing materials.
If your HCP email campaigns are underperforming, evaluate some of the factors that have the greatest impact on reaching this notoriously hard-to-reach audience. We present five problems and solutions that can help you improve your ROI for successful email campaigns.
Setting the Bar for E-mail Sourcing and List Authentication
A list is only as good as its pedigree, and its pedigree is only as good as the provider’s e-mail sourcing practices. If your e-mail marketing campaign is not yielding high performance rates, take a hard look at how your list provider obtained the addresses on your e-mail list.
