Is your brand content voice search optimized? Is it speaking the language of Siri and Alexa? How are surfing and opportunity analogous? This and more from Hans Kaspersetz, president and co-founder of Arteric. With Larry Dobrow, MM&M senior editor.
Healthy conversations: Fostering better communication
Verywell’s Craig Haines discusses Healthy Conversations, a coaching tool that fuses technology with communication techniques to foster positive, empathetic dialogue between caregivers, family members and patients.
The trend toward consolidation means there are fewer opportunities for pharma brands to tell their story and demonstrate their product’s value. GSW’s Adrian Garcia and Wayne Fassett discuss how to navigate the changing managed market landscape with MM&M’s Kara Giannecchini.
Jason Kahner, president of Grey Group’s health and wellness practice, describes to MM&M’s Steve Madden the agency’s approach: cross-pollinating talent from across Grey’s global network to create “famously effective” campaigns and experiences.
Dennis Urbaniak and Robert Wainwright from Havas Health & You discuss building meaningful experiences for clients and patients with MM&M editor-in-chief Steve Madden.
Leveraging virtual and augmented reality in pharma marketing
VR and AR are game-changers for driving engagement between pharma brand sales reps and HCPs, and HCPs and their patients. Tune in as Tipping Point Media’s Will Garner discusses new advancements: VR escape rooms, AR “leave-behinds” and the company’s proprietary real-time tracking system.
Improving outcomes: Applying cognitive science to pharma marketing campaigns
Can applying cognitive science to marketing messaging change medical decision-making? Brian Dunn, Concentric’s Chief Behavioral Officer, explains how the discipline is integrated into campaigns to improve outcomes.
Digital governance: A harmonized approach to drive business results
“Digital governance has reached a critical tipping point,” said Zoe Dunn of Hale Advisors, launching the discussion at last month’s MM&M roundtable on this pivotal topic.
AI Deciphered: Discovering the Potential for Marketers and Communicators