Haymarket Studio

Most recent articles by Haymarket Studio

The benefits of integrating adherence and engagement into copay and hub programs
The benefits of integrating adherence and engagement into copay and hub programs
Haymarket Studio
April 6, 2020
9:35 am

According to a study published in The Permanente Journal, medication non-adherence is one of the most prevalent problems among people with chronic illnesses and just one of the few “missed opportunities” that plague pharmaceutical companies.

Outlook 2020: Predictions and trends in healthcare for the coming year
Outlook 2020: Predictions and trends in healthcare for the coming year
Haymarket Studio
January 15, 2020
5:00 am

In this first of our Outlook 2020 series, Razorfish Health president David Paragamian points to the appointment of Dr. Stephen M. Hahn as commissioner of the FDA as proof positive that we are in the era of oncology.

Making the shift from the patient journey to the human journey
Making the shift from the patient journey to the human journey
Haymarket Studio
December 17, 2019
5:00 am

How does the human journey in healthcare differ from the patient journey? Craig Haines, chief revenue officer of Verywell, explains the broader implications of that shift for brands and marketers.

MM&M’s Data Decoded: The marriage of data and creativity
MM&M’s Data Decoded: The marriage of data and creativity
Haymarket Studio
December 16, 2019
11:58 am

The MM&M event centered on the marriage of data and creativity as an essential element in the campaign’s success.

Targeted therapies: Driving change in HCP and marketer behaviors
Targeted therapies: Driving change in HCP and marketer behaviors
Haymarket Studio
December 16, 2019
5:00 am

As targeted therapies become more prevalent, how can healthcare marketers support providers and other extenders to ensure readiness to treat and prescribe these new methods?

Integrating engagement and adherence solutions with affordability programs
Integrating engagement and adherence solutions with affordability programs
Haymarket Studio
December 2, 2019
9:55 am

The TrialCard acquisition of San Francisco-based Mango Health is a win-win for patients and pharma.

The value personalization brings to healthcare marketing
The value personalization brings to healthcare marketing
Haymarket Studio
December 2, 2019
5:00 am

Miriam Paramore, president and chief strategy officer of OptimizeRx, underscores the value that personalized messaging brings to the patient and to the healthcare provider.

Science-first communications
Science-first communications
Haymarket Studio
November 18, 2019
10:43 am

Spectrum Science’s Jonathan Wilson, CEO, Michelle Gross, president, and Justin Rubin, chief creative officer, reflect on how the agency’s strategy-first approach is evolving, going beyond the ‘science quo” to deliver media-neutral “atomic creative” for client campaigns.

Transitioning to a new service provider
Transitioning to a new service provider
Haymarket Studio
November 4, 2019
5:00 am

Is your patient support services provider fulfilling its promise to your brand, your patients and your prescribing HCPs?

The impact of user experience in health publishing
The impact of user experience in health publishing
Haymarket Studio
October 10, 2019
5:00 am

In this latest video from MM&M, Craig Haines, chief revenue officer for Verywell, details the tangible things a publisher can do to ensure a positive experience for its online visitors.

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