Haymarket Studio, Author at MM&M - Medical Marketing and Media

Haymarket Studio

Most recent articles by Haymarket Studio

Spectrum, science Jonathan

Science-first communications

Spectrum Science’s Jonathan Wilson, CEO, Michelle Gross, president, and Justin Rubin, chief creative officer, reflect on how the agency’s strategy-first approach is evolving, going beyond the ‘science quo” to deliver media-neutral “atomic creative” for client campaigns.