In October, MM&M hosted Data Decoded, a half-day conference centered on the marriage of data and creativity as an essential element in a campaign’s success. The sessions began with advice on building a data-driven platform and personalizing data to move closer to the customer. Attendees then heard how integrated patient-centric data can be used to gain insights into the patient journey. The sessions wrapped up with testimonials about the power of artificial intelligence and machine learning to engage target audiences, reduce costs and risk, improve health outcomes and positively impact patient experience. 

Arteric’s Hans Kaspersetz
Arteric’s Hans Kaspersetz explained the importance of search engine accuracy when providing patients with health information.
Symphony Health’s Derek Evans (left) and John Ryan
Symphony Health’s Derek Evans (left) and John Ryan discussed the recent rise in patient-centric data strategies.
Christina Wassel (left) and Myla Maloney of Premier Applied Sciences
Christina Wassel (left) and Myla Maloney of Premier Applied Sciences spoke to MM&M’s Steve Madden about the many different facets of real-world data.
Klick Health’s Leerom Segal and Kamran Shah
Klick Health’s Leerom Segal (right) and Kamran Shah showcased the importance of voice in helping to paint a more vivid picture in the healthcare space.