In October, MM&M hosted Data Decoded, a half-day conference centered on the marriage of data and creativity as an essential element in a campaign’s success. The sessions began with advice on building a data-driven platform and personalizing data to move closer to the customer. Attendees then heard how integrated patient-centric data can be used to gain insights into the patient journey. The sessions wrapped up with testimonials about the power of artificial intelligence and machine learning to engage target audiences, reduce costs and risk, improve health outcomes and positively impact patient experience.
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