December 01, 2019 - MM+M - Medical Marketing and Media

Print Issue: December 01, 2019

Don’t believe the bluster: Many Americans like their healthcare
Don’t believe the bluster: Many Americans like their healthcare
Sander Flaum
December 18, 2019
5:00 am

Contrary to popular belief, most Americans like their healthcare and don’t want to change it.

MM&M’s Data Decoded: The marriage of data and creativity
MM&M’s Data Decoded: The marriage of data and creativity
Haymarket Studio
December 16, 2019
11:58 am

The MM&M event centered on the marriage of data and creativity as an essential element in the campaign’s success.

Read the December 2019 digital edition
Read the December 2019 digital edition
MM+M Staff
December 16, 2019
10:32 am

The December 2019 digital edition includes our second annual Best Places to Work, an in-depth analysis of the pharma pipeline and more.

Marketers on point-of-care programs that drove better adherence rates
Marketers on point-of-care programs that drove better adherence rates
MM+M Staff
December 11, 2019
12:20 pm

Execs from Medisafe, Phreesia and Heartbeat share examples of POC programs that drove better short- and long-term adherence rates than seen before.

Marketing science summit
Marketing science summit
MM+M Staff
December 10, 2019
11:21 am

At W2O’s second Marketing Science Summit, pioneers in the fields of market research, social analytics and digital marketing shared the latest trends in marketing science, with a focus on the healthcare and tech industries.

Infographic: What could you buy with the $20.5 trillion Elizabeth Warren’s health plan calls for in new federal spending?
Infographic: What could you buy with the $20.5 trillion Elizabeth Warren’s health plan calls for in new federal spending?
MM+M Staff
December 5, 2019
5:00 am

That number got many of us at MM&M thinking: What else can be bought with $20,500,000,000,000?

Pipeline Report 2020: Drugs rising from R&D purgatory, new vaccines set to surge in coming year
Pipeline Report 2020: Drugs rising from R&D purgatory, new vaccines set to surge in coming year
Sony Salzman
December 5, 2019
5:00 am

Several candidates relegated to the R&D graveyard re-emerged from their tombs this year and now headline the pharma developmental slate for 2020.

Best Places to Work 2019: Small, midsize and large agency winners
Best Places to Work 2019: Small, midsize and large agency winners
Kara Giannecchini
December 4, 2019
5:00 am

In our second annual review of the best small, midsize and large agencies to work at, staffers tell us why their workplaces rock.

A Day in the Life of Best Places to Work winner Heartbeat
A Day in the Life of Best Places to Work winner Heartbeat
Larry Dobrow
December 4, 2019
5:00 am

It’s one thing to hear employees and management talk about how great a workplace’s culture is, but it’s another to view it in person. MM&M spent a day at Best Places to Work honoree Heartbeat to see what the fuss was about.

Bayer’s Sebastian Guth turns great disappointment into pivotal moment of his career
Bayer’s Sebastian Guth turns great disappointment into pivotal moment of his career
Larry Dobrow
December 3, 2019
5:00 am

Culture warrior Sebastian Guth explains why his greatest disappointment proved the most important moment in his professional development.  

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