Read the complete December 2019 digital edition here.
Best Places to Work 2019
MM&M unveils the results of its second ranking of Best Places to Work in the healthcare agency world. We identify four top destinations in each of three categories – small, medium-sized and large agencies – and spotlight the perks, programs and professional opportunities that make them among the industry’s top destinations.
Plus, members of the judging panel share their impressions of each of the 12 winning companies.
Pipeline Report 2020
With 2019 just about in the rear-view mirror, MM&M presents its annual look forward to the people, companies and trends set to impact the world of medical marketing in 2020. This year’s presentation includes an in-depth analysis of the pharma pipeline in seven therapeutic category, examining how potential new entrants will affect existing competitive dynamics. It will also include an examination of the policy considerations, among them pricing and insurance reform, that will inevitably rise to the surface during the upcoming presidential campaign.
Privacy at the point of care
Marketers are as bullish on the point-of-care channel as they are on any space in the realm of healthcare marketing. But for all their enthusiasm (and investment), many haven’t stopped to consider the privacy implications of micro-targeting patients and caregivers in an environment where they’re already vulnerable. We look at the POC industry’s response – and, in some cases, non-response – to the new tactics that technology has enabled.
Policy Outlook 2020
This year was marked by lots of talk and little action around the biggest healthcare issues. With a presidential election in 2020, don’t expect much to change.