Announcing the inaugural MM&M Holiday Contest
Submissions are now open for MM&M’s Holiday Contest.
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MM&M kicks off contest to find best places to work in healthcare marketing
Being named among the MM&M Best Places to Work can help you stand out in the race for talent. Here’s how the contest works.
Will the real patient advocate please stand up?
Industry opponents say the end is nigh for pharma’s ability to deduct expenses for consumer drug advertising, but those who’ve found their calling in healthcare comms ought to have something to say about that.
Purdue’s Point of No Return
Purdue’s decision to pull OxyContin sales reps highlights what has been the biggest part of marketing budgets. Did we just see the tipping point?
MM&M’s Data Week: Demystifying one of pharma’s biggest pain points
It was at an MM&M event back in late 2013 that I got my first glimpse of how this industry feels about big data.
Machine Learning Can Decipher Data
As researchers and analysts, we interact with a wide array of market research pros in the health and wellness space.
CVS/Aetna Combo a Formidable Pharma Rival When it Comes to Access
The combined company wields greater power to disrupt brand profits.
MM&M 2018 staff predictions: From gift bans to Google Assistant
From gift bans to Google Assistant, POC to OPDP, MM&M staff members give their predictions on what to expect in healthcare marketing in 2018
Inside the Mind of Physicians: What Grabs Their Attention?
Understanding what information physicians crave is a natural starting place for brands looking to maximize the effectiveness of their physician outreach. But what do docs care about? To find out, our data team analyzed what our audience of 900,000+ US physicians click on.
Innovating Patient Support in Cancer Care
As many organizations and advocacy groups work to raise awareness and funds for breast cancer research this month, we’re inspired to consider new and better ways of supporting patients living with cancer. Better support starts from an understanding of the patient experience and personal needs that may arise from the disease or diagnosis.
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