Habits are hard to shift. Can applying cognitive science to marketing messaging change medical decision-making? Brian Dunn, Concentric’s Chief Behavioral Officer, explains how the discipline is integrated into campaigns to improve outcomes.
Improving outcomes: Applying cognitive science to pharma marketing campaigns
Can applying cognitive science to marketing messaging change medical decision-making? Brian Dunn, Concentric’s Chief Behavioral Officer, explains how the discipline is integrated into campaigns to improve outcomes.
