Health Monitor

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POC 2.0

Health Monitor

June 17, 2024

10:00 am

POC is evolving and has broadened to encompass media in both patient- and HCP-facing settings.

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Transforming DTC and HCP data into strategic insights with AI innovation

How to enhance audience engagement and the user experience.

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Advancing patient centricity through HCP and DTC marketing synchronization

Join OptimizeRx chief commercial officer Theresa Greco as she highlights the steps pharma brands can take to make the synchronization shift — and why patient centricity is the key.

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Medlive ENGAGE — Transform your digital peer-to-peer HCP education

Discover how Medlive ENGAGE connects pharmaceutical and biotech brands with healthcare providers through tailored video content and advanced engagement tools. Drive impactful education, boost audience interaction and achieve measurable success in delivering peer-to-peer learning experiences that resonate with your target professionals.

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10 years of ‘Be Kind, Don’t Suck’ in PR and digital marketing

Listen as CEO/founder of EvolveMKD, Megan Driscoll, reflects on the last decade of change, founding and owning an agency during this time and what lessons she’s taken away for her company and on behalf of her clients.

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Health Monitor

Most recent articles by Health Monitor

POC 2.0

MM+M Media Summit

From Our Partners

Partner Content

Transforming DTC and HCP data into strategic insights with AI innovation

Partner Content

Advancing patient centricity through HCP and DTC marketing synchronization

Partner Content

Medlive ENGAGE — Transform your digital peer-to-peer HCP education

Partner Content

10 years of ‘Be Kind, Don’t Suck’ in PR and digital marketing