Ilyse Liffreing

Most recent articles by Ilyse Liffreing

Almost one-third of programmatic ads violate IAB guidelines, study finds
Almost one-third of programmatic ads violate IAB guidelines, study finds
Ilyse Liffreing
February 23, 2017
3:15 pm

The report identifies four major issues of the 28% that were found to abuse IAB’s standards.

The 50-plus consumer is driven by curiosity and wonder, finds Ketchum study
The 50-plus consumer is driven by curiosity and wonder, finds Ketchum study
Ilyse Liffreing
October 19, 2016
2:10 pm

In the United States, people over 50 are often stereotyped as complacent, set in their ways and extremely loyal to their preferred brands, but a new study released Tuesday by Ketchum found that the opposite is true.

On Facebook, 97% of brands still rely on organic reach, says BBDO study
On Facebook, 97% of brands still rely on organic reach, says BBDO study
Ilyse Liffreing
September 13, 2016
2:05 pm

For years the social network has been telling advertisers they must pay to magnify their exposure, but most continue to resist.

DDB brings delegates face to face with realities of addiction
DDB brings delegates face to face with realities of addiction
Ilyse Liffreing
August 1, 2016
1:30 pm

By focusing on accomplished people, the campaign is meant to show that addiction isn’t a moral failing, but a physical condition that requires medical help.

Why competing agencies are joining forces to give parents more time off
Why competing agencies are joining forces to give parents more time off
Ilyse Liffreing
July 19, 2016
2:40 pm

Twenty shops, including Co:Collective, Wolff Olins, and 72andSunny, have signed onto the Pledge Parental Leave coalition since March.

U by Kotex opens up a period-themed pop-up shop
U by Kotex opens up a period-themed pop-up shop
Ilyse Liffreing
May 16, 2016
2:30 pm

“The Period Shop” is the first effort in a multi-year “Period Projects” campaign.

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