James Woodland

Most recent articles by James Woodland

How programmatic technology will change the way marketers do business

James Woodland

November 6, 2018

7:00 am

CMI/Compas’ COO gazes into the future to see how the evolution of programmatic technology is going to change marketing.

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Diverse viewpoints, cultural backgrounds and skill sets must drive our industry’s innovations

The recent societal demand for change inspired by Black Lives Matter should be a stirring reminder of how just enough attention to diversity is inadequate.

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Why your multi-channel marketing mix should include EHR point-of-care marketing

How can biopharma companies and their marketing partners effectively reach HCPs with their approved brand awareness messaging without going into provider offices? The answer: through their EHRs.

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Comedy just may be the answer to healthcare’s “social problem”

A dramatic increase in social media coupled with a rise in humor as a means of expression opens the door for healthcare brands to engage.

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Self-Health and Self-Help: At-home diagnostics are the future of healthcare and marketers need to treat it as such

The rise of the home care and testing market has had an irreversible impact on healthcare as a whole.

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James Woodland

Most recent articles by James Woodland

How programmatic technology will change the way marketers do business

Culture drives the company

From Our Partners

Partner Content

Diverse viewpoints, cultural backgrounds and skill sets must drive our industry’s innovations

Partner Content

Why your multi-channel marketing mix should include EHR point-of-care marketing

Partner Content

Comedy just may be the answer to healthcare’s “social problem”

Partner Content

Self-Health and Self-Help: At-home diagnostics are the future of healthcare and marketers need to treat it as such

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