Watch: AstraZeneca unveils ‘We Are Survivors’ spot
Branded campaign for Brilinta, featuring Bob Harper, arrives on the heels of “Survive Today” PSA.
Most recent articles by Larry Dobrow
MM&M debunks six popular misconceptions around online health communities
Despite their increasing scale and intensified interest from medical marketers, digital health communities are still misunderstood. We thought it was time to clear up six of the biggest misconceptions.
Coronavirus coverage elbows aside disease-awareness pushes
But is it really a one-or-the-other choice? Advocacy organizations weigh in.
MannKind version 2.0: CEO Michael Castagna faces his biggest test yet with Afrezza reboot
MannKind has rebranded for the first time in 20 years as CEO Michael Castagna looks to lead the company’s turnaround.
POC trade group publishes verification and validation guidance
The point-of-care industry had been looking to formalize a rules framework since allegations of fraud leveled against Outcome Health revealed a need for better auditing.
The Third M: The Rare Disease Film Festival preps a sequel
Set for November 9-10 in San Francisco, this year’s festival is set to feature 50-plus films on a range of rare conditions.
Seven takeaways from Zenith’s Healthcare Advertising Expenditure Forecasts
Overall spending increases. Pressure on TV intensifies. Out-of-home seizes momentum.
The Third M: Six thoughts about the first HealthFront
Publicis Health Media put on quite a show last week at the Classic Car Club Manhattan. Here are our not-so-quick takeaways.
Condé Nast industries lead draws on health heritage
Jennifer Mormile is chief industries officer and SVP of the lifestyle division at Condé Nast.
Q&A: Matt McNally on the road ahead for Outcome Health and the state of the POC union
Matt McNally, CEO of Outcome Health, shares his thoughts on post-controversy Outcome Health and the overall state of the point-of-care union.
