Despite their increasing scale and intensified interest from medical marketers, digital health communities are still misunderstood. We thought it was time to clear up six of the biggest misconceptions.
But is it really a one-or-the-other choice? Advocacy organizations weigh in.
MannKind has rebranded for the first time in 20 years as CEO Michael Castagna looks to lead the company’s turnaround.
The point-of-care industry had been looking to formalize a rules framework since allegations of fraud leveled against Outcome Health revealed a need for better auditing.
Set for November 9-10 in San Francisco, this year’s festival is set to feature 50-plus films on a range of rare conditions.
Overall spending increases. Pressure on TV intensifies. Out-of-home seizes momentum.
Publicis Health Media put on quite a show last week at the Classic Car Club Manhattan. Here are our not-so-quick takeaways.
Jennifer Mormile is chief industries officer and SVP of the lifestyle division at Condé Nast.
Matt McNally, CEO of Outcome Health, shares his thoughts on post-controversy Outcome Health and the overall state of the point-of-care union.
After a scandal with one of point of care’s biggest players, we examine how the community is living up to its promise of greater transparency.
