Seven takeaways from Zenith’s Healthcare Advertising Expenditure Forecasts
Overall spending increases. Pressure on TV intensifies. Out-of-home seizes momentum.
Most recent articles by Larry Dobrow
The Third M: Six thoughts about the first HealthFront
Publicis Health Media put on quite a show last week at the Classic Car Club Manhattan. Here are our not-so-quick takeaways.
Condé Nast industries lead draws on health heritage
Jennifer Mormile is chief industries officer and SVP of the lifestyle division at Condé Nast.
Q&A: Matt McNally on the road ahead for Outcome Health and the state of the POC union
Matt McNally, CEO of Outcome Health, shares his thoughts on post-controversy Outcome Health and the overall state of the point-of-care union.
POC community makes good on promises of transparency and accountability
After a scandal with one of point of care’s biggest players, we examine how the community is living up to its promise of greater transparency.
GSK digital leader brings tech flair
GSK consumer healthcare chief digital officer Marc Speichert talks about being a builder.
8 healthcare agencies to watch in 2018
Arteric Essentials $3.9 million (up 2%) 23 employees Watch it because… The agency is smart. If you don’t come out of a conversation with cofounder Hans Kaspersetz thinking differently about the industry — and in particular its digital evolution — you likely weren’t paying attention. Beyond its thought-leadership initiatives, Arteric added several new assignments from…
