Larry Dobrow MM+M - Medical Marketing and Media

Larry Dobrow

Most recent articles by Larry Dobrow

Watch: AstraZeneca unveils ‘We Are Survivors’ spot
Watch: AstraZeneca unveils ‘We Are Survivors’ spot
Larry Dobrow
September 8, 2020
5:00 am

Branded campaign for Brilinta, featuring Bob Harper, arrives on the heels of “Survive Today” PSA.

MM&M debunks six popular misconceptions around online health communities
MM&M debunks six popular misconceptions around online health communities
Larry Dobrow
March 11, 2020
5:00 am

Despite their increasing scale and intensified interest from medical marketers, digital health communities are still misunderstood. We thought it was time to clear up six of the biggest misconceptions.

Coronavirus coverage elbows aside disease-awareness pushes
Coronavirus coverage elbows aside disease-awareness pushes
Larry Dobrow
March 9, 2020
5:00 am

But is it really a one-or-the-other choice? Advocacy organizations weigh in.

MannKind version 2.0: CEO Michael Castagna faces his biggest test yet with Afrezza reboot
MannKind version 2.0: CEO Michael Castagna faces his biggest test yet with Afrezza reboot
Larry Dobrow
March 3, 2020
5:00 am

MannKind has rebranded for the first time in 20 years as CEO Michael Castagna looks to lead the company’s turnaround.

POC trade group publishes verification and validation guidance
POC trade group publishes verification and validation guidance
Larry Dobrow
October 18, 2019
4:33 pm

The point-of-care industry had been looking to formalize a rules framework since allegations of fraud leveled against Outcome Health revealed a need for better auditing.

The Third M: The Rare Disease Film Festival preps a sequel
The Third M: The Rare Disease Film Festival preps a sequel
Larry Dobrow
August 26, 2019
5:00 am

Set for November 9-10 in San Francisco, this year’s festival is set to feature 50-plus films on a range of rare conditions.

Seven takeaways from Zenith’s Healthcare Advertising Expenditure Forecasts
Seven takeaways from Zenith’s Healthcare Advertising Expenditure Forecasts
Larry Dobrow
August 19, 2019
5:00 am

Overall spending increases. Pressure on TV intensifies. Out-of-home seizes momentum.

The Third M: Six thoughts about the first HealthFront
The Third M: Six thoughts about the first HealthFront
Larry Dobrow
July 22, 2019
5:08 pm

Publicis Health Media put on quite a show last week at the Classic Car Club Manhattan. Here are our not-so-quick takeaways.

Condé Nast industries lead draws on health heritage
Condé Nast industries lead draws on health heritage
Larry Dobrow
July 15, 2019
3:26 pm

Jennifer Mormile is chief industries officer and SVP of the lifestyle division at Condé Nast.

Q&A: Matt McNally on the road ahead for Outcome Health and the state of the POC union
Q&A: Matt McNally on the road ahead for Outcome Health and the state of the POC union
Larry Dobrow
August 9, 2018
11:00 am

Matt McNally, CEO of Outcome Health, shares his thoughts on post-controversy Outcome Health and the overall state of the point-of-care union.

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