AstraZeneca today debuted “We Are Survivors,” a DTC campaign featuring celebrity fitness trainer, host of “The Biggest Loser” and heart-attack survivor Bob Harper. The spot chronicles the fear many survivors have of experiencing a second heart attack.

In July, AstraZeneca and Harper rolled out “Survive Today,” a PSA emphasizing the importance of calling 911 during a heart attack even amid COVID-19. The PSA was part of AstraZeneca’s Our Hearts Are Open program, affirming the company’s commitment to providing access to care and patient education during the pandemic.