The arrival of Overdrive comes as the U.S. endures the so-called ‘fourth wave’ of the multi-decade opioid epidemic, which has killed millions of Americans.
Reaching America’s Spanish speakers has become a new priority for the campaign from Lilly and Boehringer Ingelheim, which encourages testing and early diagnosis of kidney disease.
Incyte spot pokes fun at pharma ad tropes, nods to the Olympics