Wunderman Thompson Health’s William Martino urges health marketers to apply the artistic notion of “chiaroscuro” to their creative work.
Levy, whose hire is effective on Wednesday, will be based in the agency’s New York City office.
Thomson joined the firm in late February.
A new study suggests creative departments are struggling to keep up data-driven advertising.
GSW’s creative council met for an honest discussion about the agency-client relationship, the tension between data and emotional connection, industry trends, and creativity in the face of regulation.
Unilever is trialing a new agency model which will see creative agency talent within a holding group integrated into a single team.