Larry Luxner

Most recent articles by Larry Luxner

Rare disease marketing has become a family affair
Rare disease marketing has become a family affair
Larry Luxner
May 6, 2022
10:00 am

With more rare disease therapies winning FDA approval, marketers have broadened their approach to engage families earlier in the development process.

Marketers prepare for the COVID endgame
Marketers prepare for the COVID endgame
Larry Luxner
December 3, 2021
11:00 am

2022 could bring about the end of the pandemic. The medical marketing community has plenty of ideas about how to accelerate the process.

‘War for talent’: How companies are keeping their employees satisfied
‘War for talent’: How companies are keeping their employees satisfied
Larry Luxner
October 6, 2021
2:00 pm

As industry competition heats up, agencies are paying attention to retention, doing everything they can to keep current employees.

App Time
App Time
Larry Luxner
September 7, 2021
11:00 am

Data-capturing apps that monitor sleep, stress and fitness activities achieved must-have status during the pandemic. They’re here to stay.

Israel Emerges as Global Powerhouse in Rare Disease Research
Israel Emerges as Global Powerhouse in Rare Disease Research
Larry Luxner
August 25, 2021
12:08 pm

Experts say Israel’s prowess in diagnosing and treating rare diseases is a consequence of its unusual religious and ethnic makeup.

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