Lauren Evans

Most recent articles by Lauren Evans

Why heart-monitoring apps on latest Apple Watch make some physicians nervous
Why heart-monitoring apps on latest Apple Watch make some physicians nervous
Lauren Evans
September 28, 2018
9:42 am

Whether Apple’s foray into med devices will change the screening landscape for the better isn’t entirely clear, clinicians say.

Experts split on impact of drug price hike freezes
Experts split on impact of drug price hike freezes
Lauren Evans
August 28, 2018
1:03 pm

Some of the world’s most powerful pharmaceutical companies backed down on planned price increases following a new transparency law in California and social media hectoring from President Donald Trump.

Healthcare takes blame for disappointing Q2 for Publicis Groupe
Healthcare takes blame for disappointing Q2 for Publicis Groupe
Lauren Evans
July 19, 2018
8:41 pm

The holding company has launched a review of its Publicis Health Solutions business after a volatile Q2.

Stelara highlights J&J’s Q2 performance
Stelara highlights J&J’s Q2 performance
Lauren Evans
July 18, 2018
7:20 pm

The company posted a sales increase of 10.6% in the second quarter.

Pfizer reorg came on heels of its walk-back on price hikes
Pfizer reorg came on heels of its walk-back on price hikes
Lauren Evans
July 12, 2018
4:19 pm

Wednesday’s reorg was designed to position the company for growth in the face of the imminent patent cliff for megablockbuster Lyrica.

Purdue’s sales force targeted high prescribers with a ‘false narrative,’ unsealed lawsuit says
Purdue’s sales force targeted high prescribers with a ‘false narrative,’ unsealed lawsuit says
Lauren Evans
July 10, 2018
3:59 pm

Directing its reps to call on GPs with little to no opioid experience, Purdue introduced aggressive promotional tactics into the prescription opioid marketing playbook.

Did the market overreact to Biogen’s Alzheimer’s data?
Did the market overreact to Biogen’s Alzheimer’s data?
Lauren Evans
July 10, 2018
3:49 pm

Biogen’s recently soaring stock price can be attributed to investor optimism in one of the most stubborn areas of drug development.

Ashfield continues acquisition binge by snapping up Create NYC, SmartAnalyst
Ashfield continues acquisition binge by snapping up Create NYC, SmartAnalyst
Lauren Evans
July 6, 2018
4:58 pm

The deals follow last year’s additions of Cambridge BioMarketing and MicroMass Communications.

Confusion expected in wake of ‘Right to Try’ bill’s signing
Confusion expected in wake of ‘Right to Try’ bill’s signing
Lauren Evans
June 18, 2018
1:48 pm

It’s still entirely up to drugmakers whether they want to make their products available on an experimental basis. Patients may not see it that way.

Ogilvy stresses post-restructuring flexibility in health work
Ogilvy stresses post-restructuring flexibility in health work
Lauren Evans
June 13, 2018
5:33 pm

The WPP agency is hoping its reorganization results in more collaboration among health and wellness staffers.

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