Sales reps wouldn’t be effective without the proper training in product knowledge and building relationships with doctors. Pharma companies are realizing that education should be ongoing for new reps as well as veterans.
A bachelor’s degree and a little experience used to be enough to land a job in healthcare marketing. But now employers are looking for PhDs, JDs and MBAs.
While a cure for Alzheimer’s disease seems unlikely for some time to come, the market for treatments is a hot one, almost tripling in size since 2001. But with diagnosis a constant challenge, educational efforts–particularly aimed at caregivers–are a priority for marketers.
The once-exploding ADHD market has been tempered of late. And as drug firms continue to battle bad press and tough regulations, a pipeline challenge looms: how to match the efficacy of the big-name stimulants.
