CEO Michael Roth underscored IPG’s long track record of navigating successfully through uncertain economic periods.
A call will be made no later than April 15.
The win majorly beefs up responsibilities for bespoke service platformGSK.
It comes a year after GSK awarded its $1.7 billion media business to Publicis Media.
It’s the leading cancer killer of women and men.
‘We are focusing our energies and time on building ambitious plans for our categories and countries. Any stories to the contrary are untrue.’
It draws a close to the biggest media pitch in recent years.
The fee on the account is estimated at $30 million.