Despite a rash of pessimism, HCPs remain engageable. Marketers must utilize open medical education hubs and CME town halls — among other tactics — to make content more engaging.
Following massive strikes by Opdivo and Keytruda, will more supersized campaigns follow?
More has been written about millennials — and their healthcare habits — than about any other generation. Here, Gen Y marketers explain why most of what you’ve read is wrong.
Recruitment for clinical trials has never been easy. New tools and tactics could change that — assuming the sheer volume of information doesn’t overwhelm trial organizers.
Two recent cash infusions suggest investors are bullish on point-of-care advertising. Is the channel ready for its moment in the spotlight?
Frustrated by its inability to empathize with patients, pharma has turned to tech to teach providers and caregivers what illness really feels like.
All things considered, Invivo president Andrea Bielecki considers 2016 “a good year, with lots of learning and many opportunities.”
The agency’s client roster is principally composed of hospitals, entrepreneurial doctors, and health systems, among them Kofinas Fertility, The Hernried Center, the Start Center for Cancer Care, and Carolina Vein Specialists.
Cris Morton, president of Havas Life Metro, says his company enjoyed a barnburner year.
Lynyrd Skynyrd, pizza, and wine at 10 p.m. all play a role in Christian Bauman’s favorite H4B Chelsea moment of 2016.
