Sarah Mahoney

Most recent articles by Sarah Mahoney

Digital deliverance: 4 ways marketers can make content more engaging for HCPs
Digital deliverance: 4 ways marketers can make content more engaging for HCPs
Sarah Mahoney
August 2, 2018
11:00 am

Despite a rash of pessimism, HCPs remain engageable. Marketers must utilize open medical education hubs and CME town halls — among other tactics — to make content more engaging.

DTC Report 2018: Will more supersized campaigns follow Opdivo’s and Keytruda’s massive strikes?
DTC Report 2018: Will more supersized campaigns follow Opdivo’s and Keytruda’s massive strikes?
Sarah Mahoney
April 3, 2018
11:30 am

Following massive strikes by Opdivo and Keytruda, will more supersized campaigns follow?

10 myths about millennials and their healthcare habits
10 myths about millennials and their healthcare habits
Sarah Mahoney
February 12, 2018
11:00 am

More has been written about millennials — and their healthcare habits — than about any other generation. Here, Gen Y marketers explain why most of what you’ve read is wrong.

New tactics change clinical trial awareness game
New tactics change clinical trial awareness game
Sarah Mahoney
January 17, 2018
12:00 pm

Recruitment for clinical trials has never been easy. New tools and tactics could change that — assuming the sheer volume of information doesn’t overwhelm trial organizers.

Investors put their money on point of care
Investors put their money on point of care
Sarah Mahoney
August 22, 2017
1:50 pm

Two recent cash infusions suggest investors are bullish on point-of-care advertising. Is the channel ready for its moment in the spotlight?

Drugmakers turn to tech to better demonstrate empathy
Drugmakers turn to tech to better demonstrate empathy
Sarah Mahoney
July 31, 2017
11:00 am

Frustrated by its inability to empathize with patients, pharma has turned to tech to teach providers and caregivers what illness really feels like.

Silverlight Digital | 2017
Silverlight Digital | 2017
Sarah Mahoney
July 5, 2017
11:00 am

Silverlight’s strategy is to focus on “contender” brands — those that aren’t number one or two in their competitive set — and operate as shrewdly and frugally as possible.

Publicis Health Media | 2017
Publicis Health Media | 2017
Sarah Mahoney
July 5, 2017
11:00 am

Managing director Jedd Davis reports that growth continues to exceed expectations.

Precision For Value | 2017
Precision For Value | 2017
Sarah Mahoney
July 5, 2017
11:00 am

Stilt walkers. That’s the metaphor president Dan Renick is kicking around to symbolize Precision For Value’s 2016.

LevLane | 2017
LevLane | 2017
Sarah Mahoney
July 5, 2017
11:00 am

LevLane enjoyed other successes on the client front, which spurred a small bump in revenue to $8.9 million in 2016, up 3.5% from 2015.

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