Europe edges US in social media for health info, says study
- Sixty-seven percent of European consumers said they trust the information they find in social-media venues. Only 45% of American consumers agreed.
- Fifty-two percent of European physicians said healthcare professionals should participate in discussions in patient forums and social networks, compared to only 41% of US physicians. Similarly, 41% of European doctors believe social media will play an increasingly important role in shaping their patient management and treatment, versus only 23% of US physicians.
- Half of European physicians said drug companies can and should offer digital services that can be integrated into their local primary and secondary care services. Only a quarter of their US counterparts agreed.
- Two-thirds of doctors and 32% of all patients surveyed expect their online communication on health-related matters to increase over the next 18 months.
- Over 40% of physicians in Europe said social media will play an increasingly important role in shaping their patient management and treatment, and 70% see social media playing an increasingly import role in shaping patients' opinions about their medication and condition.