How pharma brands handled paid social during Trump’s final 2 weeks in office
Some brands that paused Twitter ads after the Capitol riot have yet to return.
Some brands that paused Twitter ads after the Capitol riot have yet to return.
Saitta, Mickelberg and Mendell further bolster the agency’s health-tech business.
There were pluses and minuses to attending from afar.
The campaign is Paltrow’s first medical aesthetics partnership.
GSK launched a campaign for over-the-counter arthritis treatment Voltaren on Pandora.
Video offerings headlined the hour-long presentation.
Novo Nordisk integrated COVID-19 education into its launch strategy for diabetes treatment Rybelsus.
The agency is “setting out to serve the demands of tomorrow versus today.”
Tata Consultancy Services’ Nitin Kumar explains how digital transformation is creating new opportunities for organizations.
Two pharma companies on rethinking drug launches during COVID-19.