GSK partnered with Pandora to integrate music and movement into arthritis treatment campaign
GSK launched a campaign for over-the-counter arthritis treatment Voltaren on Pandora.
Digital
Five things I learned at Condé Nast Health’s virtual Health Newfront
Video offerings headlined the hour-long presentation.
Novo Nordisk adapts Rybelsus launch to the coronavirus era
Novo Nordisk integrated COVID-19 education into its launch strategy for diabetes treatment Rybelsus.
Meet Havas Mango: A Miami-based collective focused on the future of wellness experiences
The agency is “setting out to serve the demands of tomorrow versus today.”
Benefits of digital transformation are evident and bring new opportunities
Tata Consultancy Services’ Nitin Kumar explains how digital transformation is creating new opportunities for organizations.
A tale of two drug launches during coronavirus
Two pharma companies on rethinking drug launches during COVID-19.
Thriving in times of unexpected change by recalibrating your marketing mix
Pharmaceutical marketers have been late adopters of digital and social media. But overnight, the need to explore the best digital channels for reaching HCPs has become the new priority.
‘The calls are coming in every day.’ Societies, firms go into high gear to retool live medical meetings for virtual consumption
Med-ed firms are seeing a spike in demand for digital services as the list of meetings cancelled or postponed grows due to coronavirus.
Using health influencers for clinical trial recruitment doubles reach
Leapcure released results from its health influencer pilot program, compared to traditional outreach for clinical trials.
The MM&M Podcast 12.20.2019: Bristol Myers-Squibb’s Lisa Flaiz
MM&M’s Marc Iskowitz chats with Lisa Flaiz, director of multichannel marketing and worldwide digital hub lead for Bristol Myers-Squibb, on the defining marketing trends of 2019.
