How pharma brands handled paid social during Trump’s final 2 weeks in office
Some brands that paused Twitter ads after the Capitol riot have yet to return.
Digital
W2O plucks a rival’s digital chief, two other tech vets
Saitta, Mickelberg and Mendell further bolster the agency’s health-tech business.
Until we meet again: Reflections from a JPMorgan Health Conference like no other
There were pluses and minuses to attending from afar.
Gwyneth Paltrow joins global Xeomin campaign as spokesperson
The campaign is Paltrow’s first medical aesthetics partnership.
GSK partnered with Pandora to integrate music and movement into arthritis treatment campaign
GSK launched a campaign for over-the-counter arthritis treatment Voltaren on Pandora.
Five things I learned at Condé Nast Health’s virtual Health Newfront
Video offerings headlined the hour-long presentation.
Novo Nordisk adapts Rybelsus launch to the coronavirus era
Novo Nordisk integrated COVID-19 education into its launch strategy for diabetes treatment Rybelsus.
Meet Havas Mango: A Miami-based collective focused on the future of wellness experiences
The agency is “setting out to serve the demands of tomorrow versus today.”
Benefits of digital transformation are evident and bring new opportunities
Tata Consultancy Services’ Nitin Kumar explains how digital transformation is creating new opportunities for organizations.
A tale of two drug launches during coronavirus
Two pharma companies on rethinking drug launches during COVID-19.
