Digital

All articles by Digital

Pharma’s digital audio dive
Pharma’s digital audio dive
Lecia Bushak
May 6, 2022
2:41 pm

According to a Veeva Crossix report, the industry finally embraced audio messaging on digital platforms in 2021.

MM+M Podcast 5.3.22: Why pharma’s “pivot to digital” resulted in a flood of failed digital product launches
MM+M Podcast 5.3.22: Why pharma’s “pivot to digital” resulted in a flood of failed digital product launches
MM+M Staff
May 3, 2022
3:21 pm

Pharma’s approach to life post-COVID was to digitize paper sales aids, which led to a flood of failed digital product launches. This week’s guests discuss the findings.

Built to fail: Pharma’s digital product launches plagued by single-digit success rates
Built to fail: Pharma’s digital product launches plagued by single-digit success rates
Marc Iskowitz
April 29, 2022
10:30 am

More than 90% of the industry’s digital launches fail. The obstacles to getting them right are just as imposing.

Physicians accelerate their transformation into ‘digital humans’ at work
Physicians accelerate their transformation into ‘digital humans’ at work
Marc Iskowitz
March 31, 2022
3:57 pm

Much of doctors’ learning and meeting attendance went virtual last year. Much of the rest of their workdays has followed suit.

MM+M revamps digital publishing schedule
MM+M revamps digital publishing schedule
MM+M Staff
November 18, 2021
5:00 am

The publication will unveil more content — and on a much more frequent basis.

Behind the evolution and launch of Digital Health Networks
Behind the evolution and launch of Digital Health Networks
Larry Dobrow
October 28, 2021
5:00 am

One of the most ambitious health-first streaming plays to date, DHN debuts with a vast, diverse content library.

Verywell Mind debuts ‘immersive’ digital issues
Verywell Mind debuts ‘immersive’ digital issues
Lecia Bushak
October 1, 2021
9:00 am

The quarterly issues will focus on addressing stigma around mental health.

YouTube’s anti-vax ban ups pressure on tech behemoths
YouTube’s anti-vax ban ups pressure on tech behemoths
Lecia Bushak
September 30, 2021
5:19 pm

As part of its pushback against vaccine-related misinformation, the platform banished the channels of well-known vaccine misinformation spreaders.

YouTube series aims to stem teen suicide
YouTube series aims to stem teen suicide
John Newton
August 31, 2021
5:00 am

The new animated series encourages conversations around teen suicide and mental health.

McKinsey: Telehealth ‘quite substantial and sustained’
McKinsey: Telehealth ‘quite substantial and sustained’
Lecia Bushak
July 27, 2021
4:04 pm

Even after its pandemic surge abated, telehealth usage remains 38 times higher than it was prior to March 2020.

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