The MM&M Podcast 12.20.2019: Bristol Myers-Squibb’s Lisa Flaiz
MM&M’s Marc Iskowitz chats with Lisa Flaiz, director of multichannel marketing and worldwide digital hub lead for Bristol Myers-Squibb, on the defining marketing trends of 2019.
Digital
What’s behind smart-pill maker Proteus’ funding woes? Lack of evidence to convince payers of value, says one expert
In a Q&A, one digital-therapy veteran says Proteus may have run afoul of this immutable rule of “healthcare physics.”
Sanofi chief medical officer takes on additional digital role
Ameet Nathwani joined Sanofi in 2016.
Study: U.S. doctors lag Asian counterparts in comfort with digital platforms
Digital channels are gaining traction among doctors seeking product information, especially outside of the U.S.
Digital growth is killing creative quality, say most marketers
A new study suggests creative departments are struggling to keep up data-driven advertising.
How user-centered design can help fix our healthcare mess
The healthcare industry is in desperate need of digital transformation, particularly in the U.S.
‘Long way to go’ before top pharma companies’ digital presence measures up to current tech standards: study
A cross section of pharma brand websites fell short across all measured areas, including consumer experience, technology, SEO, and analytics, researchers said.
GSK digital leader brings tech flair
GSK consumer healthcare chief digital officer Marc Speichert talks about being a builder.
