Sanofi chief medical officer takes on additional digital role
Ameet Nathwani joined Sanofi in 2016.
Digital
Study: U.S. doctors lag Asian counterparts in comfort with digital platforms
Digital channels are gaining traction among doctors seeking product information, especially outside of the U.S.
Digital growth is killing creative quality, say most marketers
A new study suggests creative departments are struggling to keep up data-driven advertising.
How user-centered design can help fix our healthcare mess
The healthcare industry is in desperate need of digital transformation, particularly in the U.S.
‘Long way to go’ before top pharma companies’ digital presence measures up to current tech standards: study
A cross section of pharma brand websites fell short across all measured areas, including consumer experience, technology, SEO, and analytics, researchers said.
GSK digital leader brings tech flair
GSK consumer healthcare chief digital officer Marc Speichert talks about being a builder.
MediaMonks: The lowdown on the company that topped Sorrell’s shopping list
If you were unfamiliar with MediaMonks and want to know more about the company that Martin Sorrell has made his first capture, read on.
Global ad investment to grow 4.5% in 2018
New advertising will account for a $24 billion investment this year.
