Physician consulting service Atropos Health has named SolComms as its PR AOR. 

SolComms, which started work on the account in August, is supporting Atropos Health with corporate communications services such as media relations, thought leadership and executive positoning, as well as event and public-speaking opportunities.

The New York-based agency is helping the startup with long-form storytelling, including about its artificial intelligence efforts. Atropos Health uses AI to generate automated reports in response to physician inquiries, assisting in medical decision-making.

“[SolComms] are specialists in health tech and AI. They have the right [press] relationships, and they really understand the company’s messaging, which is critical for me,” said Brigham Hyde, CEO and cofounder of Atropos Health.

Bruno Solari launched SolComms in June following nearly two years as an associate VP at Autumn Communications, where he helped to build the agency’s corporate comms and healthcare practices, managing a multimillion-dollar portfolio of clients. 

SolComms also works with healthcare management platform Laudio and food delivery company FarmboxRx, and recently partnered with sexual healthcare provider TBD Health and workflow automation platform Plenful, Solari said. 

Solari is leading an account team of five employees. He said his agency aims to broaden Atropos Health’s presence in the life-sciences sector, engaging decision-makers and other stakeholders. 

Budget details were not disclosed. 

Atropos Health formerly worked with Autumn Communications. An agency representative was not immediately available for comment. 

This article originally appeared on PRWeek US.