April 06, 2010
Product News: OxyContin
FDA approved a new formulation of OxyContin, an opoid analgesic manufactured by Purdue Pharma. The new formulation aims to stem abuse of the drug by making it more difficult to cut, break or crush the pill.
Warc anticipates global adspend growth this year to ring in at a healthy 4.7%, or $572bn (£410bn).
Brands should refrain from tweets that are over 100 characters, according to Twitter's director of brand strategy.