Company Profile
Qi, part of the CommonHealth integrated network of companies, is a full-service, digital healthcare and technology agency that provides research-driven insights, strategic planning and tactical solutions. Qi’s award winning digital solutions help clients drive measurable brand performance through emedia channels. Qi is a leader in social media marketing, and launched the first pharmaceutical presence on MySpace.com. Clients tap Qi to monitor and influence bloggers and other online communities. An in house digital video production studio launched in 2007 has expanded professional video capabilities. Qi develops mobile solutions for tablet PCs (ProScape certified), PDAs, and cell phones. Need time-tested and proven tools for sales, marketing, or market research? We’ve got the Qi.

Services and Offerings
Communicate with consumers, caregivers, and healthcare professionals.

  • Website conception, design, development and maintenance
  • eCRM patient-retention programs
  • Email marketing and list management
  • Mobile tools
  • Tablet PC & touch-screen applications
  • Convention kiosk design
  • Video production
  • Online surveys & market research
  • Competitor brand analysis
  • Interactive advertising banners
  • Search Engine Marketing & Optimization
  • Widgets
  • Social media integration
  • Copywriting
  • Strategic planning
  • 3-D animation for MOAs
  • Virtual environments for conceptual modeling
  • Distance learning video webinars
  • Game-based learning tools
  • Custom applications & databases

Case Study
Opioid Dependence Treatment on MySpace.com

People ages 16-25 have experienced a drastic increase in opioid abuse, particularly prescription painkillers. The SUBOXONE® brand team at Reckitt Benckiser Pharmaceuticals Inc. wanted to educate this younger-aged audience about opioid dependence. MySpace was an ideal opportunity to share important information about this hidden epidemic. MySpace members got information about opioid addiction and how to find treatment. The campaign offers user-friendly information on:

  • The dangers of misusing opioids and the red flags that may help identify addiction
  • How recreational drug use can lead to addiction
  • An interactive addiction identifier questionnaire
  • Treatment options
  • A physician locator tool
  • Resources to find information and treatment

Qi helped Reckitt Benckiser Pharmaceuticals Inc. become the first pharmaceutical company to partner with MySpace and provide members with vital healthcare information. The conversion to branded information for SUBOXONE® has proved very successful.

Site: http://www.myspace.com/addiction411

From the February 15, 2008 Issue of MM+M - Medical Marketing and Media