Company News: comScore and ARSgroup

ComScore acquired ARSgroup, an Evansville, IN research firm whose Persuasion methodology measures effectiveness of advertising creative.

February 11, 2010

8:28 pm

ComScore acquired ARSgroup, an Evansville, IN research firm whose Persuasion methodology measures effectiveness of advertising creative. Reston, VA-based comScore said it hopes to leverage the firm’s offering to build innovative online and cross-media measurement tools.

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