Direct mail marketers take note—the US Postal Service (USPS)has announced several rate increases for first-class mail, standard mail,periodicals, package services and special services. The increases are expectedto take effect on May 12.
The USPS said it plans to increase prices for these productson an annual basis each May. The price changes will help avoid problems causedby the old pricing system, where several years went by without a change andthen some mailers were hit with a big increase, the USPS said.
According to publishedreports, the USPS aims to move toward the industry standard similar to how toother shipping companies adjust their prices every year.
From the March 01, 2008 Issue of MM+M - Medical Marketing and Media
