DTC ads can be “both a blessing and a curse,” and ifcompanies fail to include messaging about patient assistance programs in them,“then your message is a resentful one.” To address the crisis of the uninsured,“some sort of government support for the uninsured” is much needed to replace“crisis medicine.”
Who said it? Bart Stupak? Peter Rost? Try PhRMA CEO BillyTauzin, in interviews with DC blog The Politico. While not straying far fromestablished talking points, Tauzin seems to be taking a more conciliatory toneas Democrats look poised to solidify their control of Congress and mount astrong challenge for the White House.
“We’re never going to desert old friends, but I’m ready tomake new ones every day,” said Tauzin. “I want to make sure people look at usand see us as patient advocates and not as Democrat or Republican.”
From the April 01, 2008 Issue of MM+M - Medical Marketing and Media
