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    DTC Report 2018: Will more supersized campaigns follow Opdivo's and Keytruda's massive strikes?

    DTC Report 2018: Will more supersized campaigns follow Opdivo's and Keytruda's massive strikes?

    Following massive strikes by Opdivo and Keytruda, will more supersized campaigns follow?

    Dr. Reddy's Laboratories CEO of developed markets Alok Sonig makes Wall Street listen

    Dr. Reddy's Laboratories CEO of developed markets Alok Sonig makes Wall Street listen

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    DTC ads 2017: The good, the bad, and the ugly

    DTC ads 2017: The good, the bad, and the ugly

    We considered pharma and healthcare ads that, per iSpotTV, started airing no earlier than January 2017.

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May 18, 2017

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Opinion

The cost of curing blindness: Navigating challenges on the road toward curative treatment

By Carolyn Sobczyk, JPA Health Communications

Will the real patient advocate please stand up?

By Marc Iskowitz

The Cambridge Analytica mess: What does it mean for pharma?

By Richard Watson, VP of Marketing Intelligence, and David Ormesher, CEO, Closerlook

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