HealthMedia, a realtionship marketing firm focus ing on behavioral change, has acquired consumer health Web site MySelfHelp.com. Financial terms of the deal were not disclosed.
HealthMedia CEO Ted Dacko told reporters the “multimillion-dollar deal” represents “a huge revenue opportunity” that rounds out HealthMedia’s product line.
With the acquisition, HealthMedia adds the site’s interactive behavioral health programs for depression, insomnia and other behavioral health conditions to its repertoire of client offerings.
HealthMedia currently provides pharma companies with online patient compliance tools and generates online materials for health plans and large employers to initiate a dialogue with employees on consumer health issues such as healthy lifestyle and smoking cessation.
“We intend to offer MySelfHelp programs not only through the traditional behavioral healthcare and employee assistance program (EAP) channels, but to healthcare organizations and employers as part of our core health and disease management offering,” Dacko added.
HealthMedia’s clients include Pfizer, GlaxoSmithKline, AstraZeneca, Eli Lilly, Takeda, Kaiser Permanente and Cleveland Clinic.
From the December 01, 2006 Issue of MM+M - Medical Marketing and Media
