Following some basic principles of composition will allow you to express your thoughts clearly and concisely. These tips, from Strunk and White’s “The Elements of Style”, should help you with your next sales memo.
Brand creation doesn’t just apply to products. To make sure the face you show the public is communicating the right message, it pays to put some time into creating your own personal brand.
Not only can a style guide help to give your brand a distinctive look and cohesive style, it can also eliminate uncertainty and cut down on your stress levels when deadlines begin mounting up.
Not only can changing the way that you think and talk about time help you better prioritize your schedule, it can also make a big difference in your life.
3 ways an agency pitch is like a blind date
November 12, 2012
5:00 am
Are you considering a competitive pitch for your brand? Looking for these three qualities will increase your likelihood of turning a first meeting into a successful long-term professional relationship.
Although there is no exact formula for making a favorable first impression online, we pinpoint a few universal items that brand managers should consider.
Selecting the right internal and external team members will give you the strategic partners to launch your brand successfully. But do you know what to ask your candidates? Here are a few questions to get you started.
Biotech managers live and breathe branding for their products, but many overlook the one project that could help protect their job and advance their career—nurturing their own personal brands.
5 tips for offline review of promotional materials
Not every job created at a pharmaceutical company is destined for a live meeting. Here are some ideas for developing an effective style for paper or electronic copy review.
A quick, last-minute editorial check before pressing Send can save biotech brand managers from embarrassing errors, omissions and redundancies in their e-mails. Here’s a useful checklist.