Healthcare advertising group CDM has named Chris Palmer as CEO.

Palmer was previously head of CDM’s New York office. He is replacing Kyle Barich, who stepped down to pursue an entrepreneurial opportunity outside of the industry, the company said.

Palmer is also appointing a global leadership team with three newly created C-suite positions. He is naming Lila Shah-Wright as COO, Denise Henry as chief strategy officer, and Deborah Polkes-Greenwald as chief creative officer.

Gregg Geider, formerly president of the Princeton office, has filled Palmer’s former role as New York president. Craig Romanok will fill Geider’s former role at CDM Princeton.

Palmer has worked at CDM for 19 years, starting on the creative side in 2000 as a copywriter then moving into roles like SVP, group creative director and associate partner. In 2011, he transitioned to CDM New York, where he continued leading creative until he was named president in December 2016. Before joining CDM, Palmer worked at Grey Healthcare Group.

CDM, part of Omnicom Health Group, earned estimated revenue of $127 million in 2017.
Last year, the firm shook up its creative leadership, naming Deborah Polkes as U.S. creative head and Oliver Caporn global creative director.