Global PR firm Burson-Marsteller has appointed Lisa Davidson to managing director of the firm’s global healthcare practice. Davidson, most recently a partner at Porter Novelli, will be based in New York and report to global healthcare chair Gail Cohen.
“Lisa is a tremendously talented healthcare communications executive with experience developing world-class communications campaigns for blue chip clients,” said Cohen in a statement.
Davidson is tasked with creating communications programs with Burson-Marsteller’s healthcare team, and will work with clients to identify new brand and market opportunities.
From the May 01, 2009 Issue of MM+M - Medical Marketing and Media
